Allegro

Name of the product or service

Allegro SMART!

Votes: 9

Product or service description

Allegro Smart! is the biggest loyalty program on Allegro with over 5 million subscribers and a great opportunity for buyers.

Allegro Smart! has entered the everyday language as a synonym of convenient and economical online shopping. Smart! is a product that brought down the biggest barrier for clients to move more of their shopping online - the delivery cost and many delivery options.

Buyers who subscribed to Allegro Smart! and made a purchase worth at least 45 PLN (10 EUR) from one seller can enjoy an unlimited number of free deliveries and choose from thousands of parcel lockers, pick-up points, priority mail options or couriers throughout Poland to get their parcels. Smart! also means one free return per order, which makes it a very safe option. Buyers can also access special campaigns and offers dedicated to Smart! users only, as well as priority customer service. All these benefits increase customer loyalty and make Smart! buyers much more willing to shop on Allegro.

That’s not all - Allegro Smart! means a dedicated Smart Week campaign, one of the biggest sales campaigns on the platform, and regular Smart! deals on the main Allegro page. There’s no better way to attract customers than to be shown there! Customers love Allegro Smart! – in an NPS customer satisfaction survey, it reached a score of 92, one of the highest globally.

Allegro Smart! gives plenty of benefits to buyers, but it also is great for sellers. Smart! merchants grow 5 times quicker than those who don’t participate in the program. You get an automatic 5 stars for delivery costs for every Smart! order your customers' rate. Our research shows that Smart! sellers get better ratings and reviews on a regular basis. Higher ratings mean higher overall Sales Quality - something extremely important on Allegro! The higher Sales Quality score, the better the position on the listing and greater visibility. Smart! offers are 2.5 times more often chosen.

Distinction from the competition

Buyers can have access to Smart! Deals and Smart! Week flagship campaign which gives Smart! subscribers opportunity to get best offers with best price and free delivery. We organize it in Q3 and only Smart! buyers and sellers can participate in it. It’s the biggest shopping festival on Allegro.

Customers saved approx. 1B EUR on deliveries since Smart! was introduced. For an annual fee of PLN 59.90 it offers free delivery and free returns to pick up points. Allegro Smart! also works hand in hand with our other innovative program - Allegro Pay. It’s a quick and simple deferred payment method that is absolutely loved by buyers and boosts customer loyalty.

Product or service innovations

In Oct’23 Smart! introduced for the very first time a lottery dedicated exclusively to Smart! customers, who could win vouchers, phones, 100k PLN and even a car for shopping Smart! on Allegro (min. order value of 100 PLN). The lottery was a huge success, showing increased engagement with Smart! customers buying more and more frequently. The lottery was also an effective acquisition tool, bringing thousands of new Smart! users. Until 2021, Smart! was exclusively limited to deliveries within Poland. Now, we’ve made it possible to join the program if you have warehouses in Germany, Czechia, France or the Netherlands. All you need is a contract with DPD, UPS or DHL. Then, you need to meet all the regular Smart! Requirements. After opening Allegro to European markets, Allegro Smart! became a strategic expansion that transformed the e-commerce landscape. Allegro Smart! is not just about connecting Polish buyers and sellers with a network of free deliveries: while Smart! connects Poland with free delivery perks, it also opens the doors to users from Czechia. This means your products aren't confined to a single market; they're showcased to a bigger audience.

Customer case study

Allegro Smart! won the Tech Awards 2023 trophy in the shopping subscriptions category. Tech Awards is the most important plebiscite of technology products in Poland. Nearly 100,000 votes were cast this year! This award is unique because the winner is decided by the votes of Internet users rather than the jury, which shows how much trust and popularity our programme enjoys among Poles.

Allegro Smart! in an NPS customer satisfaction survey reached a score of 92, one of the highest globally.

The Smart! program has over 5 million subscribers

Smart! Buyers make purchases 2.5 times more often than normal customers.

Smart! Sellers grow 5 times quicker than those who don’t participate in the program.

Customers saved approx. 1B EUR on deliveries since Smart! was introduced. The record-holder is a customer who saved PLN over PLN 185,000 (over 42,000 EUR).

6.Allegro Smart! provides free deliveries to over 40,000 pickup points and free home/office delivery by courier (starting from 45 PLN for pickup points & 65 PLN for courier). Allegro Smart! also guarantees free returns and gives access to limited Smart! offers, shopping festivals and presale of tickets for the most popular concerts, performances and events available through eBilet.


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