idealo internet GmbH

Votes: 0

Product or service description

Since 2018, we provide online retailers with a sophisticated analysis and optimization tool that helps them achieve the best performance on idealo. Various reports (e.g. price data) can be generated in the merchant backend and the performance evaluated in real time.

Distinction from the competition

Whether it's high performance marketing or an effortless performing sales channel, idealo brings together the best of both worlds. idealo has made itself a name in the marketing business in the past two decades. Its highest value has always been it's transparency to customers and non-bidding policy for merchants. That means that rankings on idealo can not be bought, but are determined by what in most cases is most important to customers - the price of a product. With idealo checkout, customers in Germany have access to over 330 Million offers from over 50.000 merchants with only one account and with a streamlined as well as a super convenient check out process. That is unique to the market.

Product or service innovations

idealo has developed a dynamic pricing, in which - within the framework of the merchants specifications - the prices are fully automatically adjusted in real time. The price adjustment always follows the premise of achieving the highest margin for the online retailer. In addition, idealo has developed an even better user experience filter, in which the prospective buyers easily find their size and favorite color.


Winners of E-commerce Germany Awards 2022

learn more & register for Expo

Do you want a free ticket to visit E-commerce Berlin Expo on 23. February 2023? 5 stages of presentations, over 200 exhibitors.

You will receive a digital ticket as a ready-to-print .pdf file a few days before the event. Your registration means acceptance of the Terms & Conditions.

E-commerce Germany Awards 2023

Networking Party & Awards Ceremony

  • 22nd February 2023

    Event date


Do you have any questions? Feel free to ask!
Aleksandra Dalemba Event Manager
  • 22nd February 2023

    Event date

  • E-commerce Capitals Sp. z o.o. Sp.k.


  • POLAND, 60‐586 Poznań, ul. Botaniczna 26/2


  • VAT ID PL7792439665