GLS Spotlight – Innovative Werbemöglichkeit im Pakettracking
You need a LinkedIn account to vote. For information regarding processing voters' personal data read here: https://ecommercegermanyawards.com/legal/personal-data
GLS Spotlight is a digital advertising solution that enables companies to run targeted advertising campaigns on the track & trace page of GLS parcels. Advertising content is individually tailored to the target group and the design of the brand and placed in a unique context.
Key features:
• Positioning: Advertising appears directly on the parcel tracking page (gls-pakete.de), combined with the parcel status information.
• Targeting: Advertising campaigns are based on target group profiles, e.g. interest groups or zip code areas, without using personal data (GDPR and PostG compliant).
• Flexibility: Both existing GLS customers and external advertising customers can use the product.
GLS Spotlight offers an innovative solution that intelligently combines advertising and logistics and highlights GLS as a pioneer in the design of outstanding customer experience.
Customer benefits:
• Increased brand awareness through direct communication in a highly frequented digital environment.
• Customization of the design and content to the brand and target group.
• Access to an innovative advertising format that can be integrated into customers' everyday lives.
Over the past 12 months, we at GLS have developed an innovative advertising product that takes the customer experience to a whole new level. By entering the field of advertising, we are combining our core logistics business with added value that inspires both our business customers and their end customers.
With our high-quality advertising format, we not only appeal to large, well-known brands, but also create positive and high-quality interactions along the entire supply chain. The decision of leading brands to work with us underlines their confidence in the quality of our product and the strength of our brand.
This new offering enables us to use customer contact creatively and create an exceptional experience - be it through emotional brand messages or through customized solutions that perfectly meet the needs of our partners. In doing so, we are setting new standards for customer experiences and demonstrating how we successfully combine innovation and customer focus.
Borussia Dortmund, has been successfully using our GLS solution for over 12 months. The aim was to address fans individually and efficiently and to design digital marketing campaigns with high interaction rates. The partnership with BVB has shown how innovative technologies can influence fan loyalty and digital success. With an average click-through rate of 4%, we are achieving very good results.
This category highlights the most powerful tools driving sales and helping businesses grow. It celebrates a wide range o...
The Best Communication & Engagement Solution category highlights the most innovative tools that empower businesses to ef...
The Best Customer Experience Solution category celebrates the tools and services that enhance every stage of the custome...
The Best Global Expansion Solution category highlights the critical solutions that enable e-commerce businesses to scale...
The Logistics and Shipments Solution category highlights the critical role modern logistics plays in e-commerce success....
The Best Fulfillment and Optimization Solution category showcases the essential tools that empower e-commerce businesses...
In Best Platform & ERP category, we recognize the industry's leading solutions powering businesses with transformative e...
The Best Payment Solutions category honors groundbreaking tools that transform how businesses manage transactions. From ...
The Best Analytics/BI Solutions category honors outstanding tools that equip businesses with powerful, actionable insigh...
This category highlights the essential role agencies play in e-commerce success. Agencies drive key initiatives such as ...
The Best Omnichannel & Integration Solution category recognizes the tools that seamlessly connect online and offline sho...
The Best IT Infrastructure & Cloud Solution category highlights essential tools that keep e-commerce businesses secure, ...
Register now and secure your complimentary ticket to the premier event in e-commerce. Explore 5 engaging conference stages, connect with industry leaders, and discover what 280+ exhibitors have to offer. Let’s learn, network, and grow—together!
Networking Party & Awards Ceremony
Event date
Event date