GLS Spotlight – Innovative Werbemöglichkeit im Pakettracking

GLS Spotlight is a digital advertising solution that enables companies to run targeted advertising campaigns on the track & trace page of GLS parcels. Advertising content is individually tailored to the target group and the design of the brand and placed in a unique context.

Key features:

• Positioning: Advertising appears directly on the parcel tracking page (gls-pakete.de), combined with the parcel status information.

• Targeting: Advertising campaigns are based on target group profiles, e.g. interest groups or zip code areas, without using personal data (GDPR and PostG compliant).

• Flexibility: Both existing GLS customers and external advertising customers can use the product.

GLS Spotlight offers an innovative solution that intelligently combines advertising and logistics and highlights GLS as a pioneer in the design of outstanding customer experience.

Customer benefits:

• Increased brand awareness through direct communication in a highly frequented digital environment.

• Customization of the design and content to the brand and target group.

• Access to an innovative advertising format that can be integrated into customers' everyday lives.

Over the past 12 months, we at GLS have developed an innovative advertising product that takes the customer experience to a whole new level. By entering the field of advertising, we are combining our core logistics business with added value that inspires both our business customers and their end customers.

With our high-quality advertising format, we not only appeal to large, well-known brands, but also create positive and high-quality interactions along the entire supply chain. The decision of leading brands to work with us underlines their confidence in the quality of our product and the strength of our brand.

This new offering enables us to use customer contact creatively and create an exceptional experience - be it through emotional brand messages or through customized solutions that perfectly meet the needs of our partners. In doing so, we are setting new standards for customer experiences and demonstrating how we successfully combine innovation and customer focus.

Borussia Dortmund, has been successfully using our GLS solution for over 12 months. The aim was to address fans individually and efficiently and to design digital marketing campaigns with high interaction rates. The partnership with BVB has shown how innovative technologies can influence fan loyalty and digital success. With an average click-through rate of 4%, we are achieving very good results.

https://www.gls-pakete.de/