eRetail Audit Marketplace

The eRetail Audit Marketplace from Covert Group addresses critical challenges faced by brands in managing their online retail presence. It provides tools to ensure accurate product representation, optimize digital shelf placement, and track stock availability in real-time. By automating audits, it eliminates inefficiencies in manual monitoring and ensures consistency in pricing, content, and branding across platforms.

The platform also enables competitive benchmarking, helping brands analyze rivals' pricing, promotions, and visibility. It monitors compliance with pricing strategies, ensures proper execution of promotions, and protects brand equity. Additionally, it connects digital marketing efforts to measurable outcomes like sales and visibility improvements, while offering insights into shifting consumer trends.

With global capabilities, real-time analytics, and predictive tools, the marketplace empowers brands to maintain control, adapt to dynamic eCommerce environments, and improve collaboration with retailers—driving sales and ensuring a strong digital presence.

The eRetail Audit Marketplace by Covert Group stands out with its all-in-one, real-time platform for managing online retail presence. It provides AI-driven insights, competitive benchmarking, and global adaptability, helping brands optimize product visibility, compliance, pricing, and inventory across platforms. Unlike competitors, it ties digital marketing performance to measurable outcomes, offering unique ROI tracking. Its collaborative tools also strengthen brand-retailer relationships, ensuring swift issue resolution and alignment. This combination of automation, depth, and global reach sets it apart as a leading solution for eCommerce optimization.

eretail audit marketplace launched Sales Drivers feature, which decomposes the sales into dimensions that help brands to understand which are the key drivers for their performance. Also with one click away they are able to understand the impact to their performance from changes in demand, pricing or assortment without investing time to in depth analysis

ALTEX, a leading fashion retailer, collaborated with Skroutz, Greece's largest marketplace, to assess the effectiveness of retail media investments. Aiming for a minimum Return on Investment (ROI) of 7x, ALTEX conducted targeted campaigns to evaluate the impact of increased media spending on sales and customer engagement.

The campaigns yielded impressive results: -Return on Ad Spend (ROAS): Achieved an average of 14.4x, indicating a high return on the increased budget. -Incremental Sales Growth: Experienced a 74% increase, highlighting the direct impact of the increased spend. -Product Visibility: Noted a 507.2% rise in product page views, demonstrating enhanced consumer engagement.

These outcomes validated the incremental value of retail media, leading ALTEX to double its annual marketing investment on Skroutz. The success also showcased a flywheel effect, where initial investments boosted product visibility and engagement, resulting in increased sales and further amplifying consumer interest.

Link to full case study: https://convertgroup.com/success_stories_post/altex-proved-retail-media-incrementality-and-doubled-marketing-investment-on-skroutz-marketplace/

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