Producthero

Producthero is a platform to boost your shopping ads. Fun fact, we are the most used CSS partner in Europe (and Germany). Our platform improves your shopping ads. It gives insights into product performance and budget allocation in Google Ads, automatically segments products based on performance, offers fast product content optimization for increased visibility using AI, and includes price benchmark monitoring.

What problem does this solve? Advertising is becoming more competitive, and getting a number 1 position requires putting in additional effort. While a specialist could do this all manually, it would take them a lot of time. This is too costly for smaller accounts and poses a risk for bigger accounts. If the PPC specialist is on holiday, sick, or leaves the organization, that would be a huge risk. That’s why Producthero is easy to use so that anyone within an agency or with clients can easily understand how they can optimize their shopping ads. For this, we developed two frameworks that are now widely adopted: the Shopping Ad Framework and Producthero Labelizer.

Shopping Ad Framework: this helps advertisers to focus on their Bid, Relevancy, and Market. For each category, we provide free training material, in articles and videos, and we also teach this in our free online Producthero Academy. Next to this, we develop solutions for these three categories.

Producthero Labelizer: this method was developed by Producthero and is now widely adopted among PPC experts. It’s about segmenting your products based on their performance, the Heroes (best-performing products), Sidekicks (good-performing products), Villains (worst-converting products) and Zombies (products with low impressions). And then giving the right budget to the right product group. This gives PPC specialists more control over their shopping ads.

Producthero is being used by 800+ agencies and 13,000+ retailers across Europe.

Our latest addition to Producthero is Products AI, we were the first to release a solution that makes it easy to use AI for product feed optimization. As with all our tools, it requires very little (to no) training at all. Making it easier for marketing agencies to help their clients without being dependent on one specialist in their team.

AI-Powered optimization: Products AI uses advanced artificial intelligence to analyze and enhance product content, boosting the relevance and performance of Shopping Ads while saving significant time.

Customizable and user-friendly: With customizable AI prompts and industry specific templates, Products AI empowers users to take full control and advantage of their optimization process, tailoring it to their unique needs.

Enhanced ad performance: By optimizing often-overlooked attributes like product type, color, and material, Products AI drives increased impressions, clicks, and conversions and turns underperforming products into top sellers.

Products AI empowers advertisers to effortlessly optimize their product feeds. It has quickly gained a strong following among marketing agencies and PPC specialists for its ease of use and impactful results. This solution earned recognition in December, winning the 1st prize in the Best Software and Solution category at the Dutch Search Awards 2024.

Products AI is an advanced tool that leverages Artificial Intelligence (AI) to help retail and e-commerce advertisers optimize their product content for Shopping campaigns. It addresses the time-consuming and often overlooked task of manual optimization of the product feed.

By integrating with the Merchant Center and Google Ads, Products AI uses Artificial Intelligence to analyze product images and text, suggest improvements, and refine attributes like product type, color, or material. These AI-driven enhancements boost ad relevance, increase impressions, and improve campaign performance.

With customizable prompts and industry-specific templates, Products AI empowers users to save time, take control of their product content, and turn underperforming products into top sellers.

Bruna, a leading Dutch retailer specializing in books and stationery, collaborated with NeoSEM, an online marketing agency, to enhance the performance of their Shopping ads on Google. NeoSEM implemented Producthero’s Products AI tool to optimize Bruna’s product feed content, focusing initially on the “body and mind books” category.

The optimization process involved updating approximately 5,000 product titles on September 12, 2024, just before the peak shopping season. This strategic enhancement led to significant improvements within a month:

• Increased impressions by 13.8%
• Higher click volume by 21.3%
• Improved Click-Through Rate by 5.9%

These results indicate a substantial boost in the visibility and engagement of Bruna’s Shopping ads.

Wesley Geurtsen, Head of PPC at NeoSEM, praised the tool’s efficiency:

"Thanks to Producthero’s Products AI tool, we’ve managed to elevate Bruna’s product feed to the next level. The tool is user-friendly and highly scalable, saving us a lot of time. Plus, it’s incredibly valuable to be able to combine the performance labels from the Labelizer with Products AI, allowing you to efficiently optimize your products. For us, this is an absolute no-brainer!"

Video with NeoSEM about Bruna, when they won the Dutch Search Awards: https://youtu.be/tOus3O7NaqA?feature=shared

https://producthero.com