Location Technology: Solutions for Scalable Success in E-commerce

Ubilabs helps retailers and e-commerce businesses unlock the full potential of their data to optimize business processes and enhance customer experiences. Our solutions address critical challenges such as cart abandonment caused by inaccurate address data, inefficient dealer locators, and a lack of personalization along the customer journey. Leveraging location intelligence and Google technology, we enable businesses to effectively utilize their operational and customer data. The result: seamless shopping experiences, increased efficiency, and maximum customer satisfaction.

Our solutions combine cutting-edge technologies such as Google Maps Platform and Google Cloud with bespoke development, offering unparalleled flexibility and precision beyond off-the-shelf solutions. Our Store Locators and Dealer Locators integrate features like real-time product availability and route planning to optimize both online and offline shopping experiences. Additionally, automated address validation ensures data accuracy, reducing cart abandonment rates and lowering logistics costs. Our partnerships with Google and our expertise in building complex data infrastructures position us as a leading provider of location intelligence for retail and e-commerce.

Over the past year, we collaborated with customers like Continental Tires and Puma to develop a new Dealer Locator that enhances both user experience and dealer performance. We also implemented an optimized BigQuery setup for Boxalino, revolutionizing real-time AI use in e-commerce. We are also developing a Product Locator for a major fashion and sports apparel brand. This solution will allow customers to search for specific products and find their availability in nearby stores in real-time. Designed to bridge the gap between online and offline shopping, this tool will provide detailed inventory visibility, driving both in-store traffic and customer satisfaction. These innovations significantly enhance the efficiency of our solutions and set new benchmarks in the industry.

Success Story: PUMA – Simplifying the Customer Journey with a Store Locator The Challenge: PUMA’s previous store locator system presented several challenges, including high costs due to fragmented implementations, outdated and incorrect data, and the absence of a unified global brand identity across different domains. Additionally, the poor user experience negatively impacted customer satisfaction and the overall shopping journey.

The Solution: Ubilabs developed a new store locator for PUMA with a focus on optimized user experience, leveraging Google Maps Platform and Google Cloud technologies. The solution integrates the Google Places API to ensure accurate store locations, opening hours, and address details. It also consolidates Google Maps and Google Cloud services into a single application, eliminating the need for costly off the shelf solutions. The system is managed via an admin backend, enhancing scalability and simplifying data management.

The Result: The new store locator is not only visually appealing but also significantly improves the user journey by centralizing all necessary store information in one place. Customers can easily access accurate and up-to-date details directly on the website, streamlining their experience and increasing satisfaction. The centralized application has also reduced operational costs and improved efficiency for PUMA.

Testimonial: "In transforming our store locator with Ubilabs and Google Maps technologies, we've not only streamlined our operational efficiency but also elevated our customer experience. This project demonstrates the power of leveraging cutting-edge tech to address real-world retail challenges." – Vikram Challagundla, Senior Manager Retail Engineering Global eCommerce, PUMA SE

About PUMA SE: PUMA is one of the world’s leading companies in the design, development, manufacture, sale, promotion, and distribution of performance and lifestyle footwear, apparel, accessories, and other sports products.

https://ubilabs.com/de/retail-e-commerce