Trustly

Name of the product or service

Open Banking/A2A Provider

Votes: 51

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Product or service description

Trustly is a global leader in Pay by Bank and modern A2A payments powered by Open Banking. Our digital account-to account platform redefines payment speed, simplicity and security by linking some of the world’s most prominent merchants directly to consumers. Trustly offers a 360° product suite - we move money in all directions and enrich payments with data to elevate security, convenience and performance for merchants and consumers alike.

Trustly has built a unique network of bank connections and payment scheme participation to deliver best-in-class A2A payments, with recent innovations laser focused on an experience to rival all incumbent payment methods - from cards to wallets and beyond.

Our products directly address the following merchant challenges; We cut high merchant fees charged by wallets and cards through our simplified payment flow that significantly reduces the number of parties We remove long payment processing times through our network that moves the vast majority of funds in 5 minutes or less We reduce operational complexity through our ability to enrich payments with critical end-user data that can be used for onboarding or KYC activities

Distinction from the competition

Trustly is an A2A pioneer, having defined and elevated the sector since our foundation in 2008. Our trailblazing history involves consultation on the landmark PSD2 legislation and continued involvement in the development of PSD3. In addition to our unmatched experience and expertise, we have built the largest network of bank connections of any provider, allowing us to deliver reliability, redundancy and efficiency for our customers.

Trustly is able to combine products from our 360° payment suite to create a tailormade solution to fit each merchant's needs. Even closing the loop and pairing with existing payment solutions used by the merchant such as cards, wallets or other Pay by Bank providers. This could be used, for example, to simplify refunds by utilising previously used payment details or combine user verification and account creation with an upfront payment for a single seamless flow. By owning, operating and innovating on our platform, Trustly creates value that merchants want and need.

As an example of our exceptional data processing capabilities, our Payout product deploys Smart Routing to ensure that we send funds via the most reliable and cost effective route across Europe. Smart Routing processes the best payout path in an instant across thousands of banks and multiple European markets, for a rapid and secure solution that works without a fuss.

Our commitment to sustainable and reliable growth which provides tangible value has led to Trustly maintaining profitability for the majority of our existence, specifically 11 of our 15 years in business. In a landscape of loss-driven payment providers, Trustly stands out as a dependable partner with a track record of success.

Product or service innovations

Over the past 12 months, Trustly has doubled down on our ability to uniquely deploy a vast amount of data in combination with payments to create exceptional outcomes for our customers.

Trustly Azura is the most intelligent data engine ever seen in payments - triangulating billions of datapoints in real time to improve user experiences and boost conversion rates. Azura unlocks endless possibilities - our biggest use case so far is for User Recognition which allows us to recognise returning Trustly users across devices, merchants and markets. An enrolled Trustly user will be presented with a streamlined payment flow that takes their payment preferences into account. This innovation has delivered order times of less than 10 seconds and conversation rates of up to 98.8% for key Trustly merchants.

Trustly Recurring Payments is set to revolutionise the way that users across Europe sign up for and pay for repeat purchases. Launched in June 2024, our product delivers a fully automated sign up flow for recurring payments with the option to bundle an upfront payment all in a single sign up flow. Powered by Open Banking technology and Trustly Azura, our product completely eliminates the need for manual entry, thus improving conversion rates and significantly reducing failed setup. It also addresses payment collection concern with Intelligent Charging via Azura - a real time assessment of the user’s financial history to predict the best day to collect payment, reducing failures by up to 70%.

Customer case study

The leading food delivery service, foodora, has entered into a strategic partnership with Trustly to offer Pay by Bank services to their customers in multiple European markets, including Finland, Norway, Sweden, the Czech Republic, and Austria. Our cutting-edge technology allows foodora customers to pay for food orders directly from their bank without requiring a credit or debit card. These customers will benefit from a smoother, and hassle-free payment process, ensuring quicker and more efficient purchases. The efficiency and reliability of Trustly’s technology can lead to higher customer satisfaction and more successful transactions.

Herbert Haas, Chief International Officer Europe at foodora said: “We chose to partner with Trustly as its cutting-edge open banking payment solution aligns perfectly with foodora’s commitment to innovation and to improve the customer experience. Trustly’s technology offers a seamless alternative to traditional card payments, which not only improves the efficiency of transactions for our customers but also has the potential to increase conversion for our partners.”

Read more: https://www.trustly.com/press/2024/08/trustly-and-foodora-join-forces-to-offer-open-banking-payments-solution


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