Website carbon footprint

Digital technologies consume large amounts of energy, significantly contributing to global CO2 emissions. It is estimated that the operation of digital products and services generates 1.6 billion tons of greenhouse gases annually, accounting for 4% of global CO2 emissions. Without significant interventions, this figure will reach 14% of global emissions by 2040. Karma Metrix measures and improves the environmental impact of websites. Using a patented algorithm, it analyzes the CO2e emissions of web pages and provides a certification seal for the results achieved. This tool helps companies identify critical areas where they can enhance the energy efficiency of their web pages. Karma Metrix's clients can reduce CO2e emissions by over 35%, contributing to a more sustainable digital world.

It provides a cutting-edge solution that helps businesses take concrete steps towards reducing their digital carbon footprint, showcasing their commitment to sustainability. Despite the significant impact a website can have, achieving concrete results is much easier and faster compared to other activities. Karma Metrix is the first digital sustainability journey, the only one with a patented algorithm for measuring website emissions. Additionally, Karma Metrix is not a web development agency, which allows us to be neutral and independent in measuring website emissions, unlike those who also build these sites. This, combined with our patented technology and a broad client portfolio that includes public entities, makes us unique in the market.

After launching the measurement of websites, Karma Metrix has recently expanded the range of measurable digital properties. They can now calculate and help reduce the carbon footprint of emails and video calls as well. Recently, a widget for real-time emission monitoring has also become available.

Gazzetta dello Sport, the website of Italy's most prominent sports newspaper, in collaboration with Karma Metrix, regularly monitors its site and has implemented a series of interventions to optimize its environmental impact. Thanks to these efforts, the annual total CO2e emissions of page views have been reduced by 3,164 tons, equivalent to a 53% decrease compared to January 2023, and CO2e emissions per page view have decreased by 57%. Additionally, we have been included in the sustainability report of the Cairo Group, which owns the newspaper.

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