Kaufland Global Marketplace

Kaufland Global Marketplace empowers sellers to expand their online businesses internationally with ease and expand into new markets with minimal effort. Building up one’s own online shop or expanding the existing online business into new countries takes much time and effort for sellers. These resources can be easily saved by selling with Kaufland Global Marketplace. The all-in-one solution allows online sellers to sell nationally and internationally on the Kaufland marketplaces in Germany, the Czech Republic, Slovakia, Poland and Austria. Just one registration grants access to all the Kaufland marketplaces, giving sellers the potential to reach up to 81 million online customers effortlessly. The integrated multi-marketplace technology allows centralised management of all offers, orders and product data from just one portal. Sellers receive additional support for successful growth through various helpful services. Kaufland Global Marketplace takes over a wide range of tasks along the customer journey, and often free of charge: 1st-level customer support in the appropriate national language, automatic product data and customer ticket translation, taking over payment processing with relevant payment methods and offering various onsite marketing features. The offer is rounded out by personal Seller Support. With a focus on technical and service excellence, the all-in-one-solution provides sellers an ideal infrastructure to grow their business both nationally and internationally and to become a global player.

Kaufland Global Marketplace is designed for businesses and sellers of all sizes to grow international efficiently and automate processes, minimizing the effort of selling cross-border. It offers a unique blend of technological infrastructure and comprehensive marketplace services, creating an ideal environment for international sales. Moreover, Kaufland Global Marketplace stands out as a strong expansion partner, offering tailored support to sellers in achieving their internationalization goals. Services like the Seller Support provide personalized assistance, fostering enduring relationships based on mutual respect. The marketplace's Key User Program further enhances this by enabling sellers to share their experiences, ensuring the platform evolves in line with their needs.

Another standout feature of Kaufland Global Marketplace is its seamless integration of online and offline commerce. With 1,550 physical stores across eight countries, Kaufland boasts up to 99 percent brand recognition. This strong brand presence translates to the online marketplaces, attracting a significant number of visitors each month. Online sellers benefit from this brand recognition and the trust it engenders among potential customers. This advantage is particularly beneficial when entering new markets, as sellers can leverage Kaufland's brand power without investing heavily in marketing to gain attention in these new territories.

In summary, Kaufland Global Marketplace offers unparalleled support and growth opportunities through its unique seller-focused services and powerful brand synergy, making it a standout choice for businesses looking to expand their reach internationally.

In late summer of 2024, Kaufland continued its e-commerce expansion by opening two new online marketplaces, Kaufland.pl in Poland and Kaufland.at in Austria. Both are developing strongly. There are already 3,000 sellers on board on both marketplaces, selling around three million items per marketplace. The marketplaces and the wide range of products available there in 6,400 categories have also been well received by customers: Up to one million visitors already visit Kaufland.at and up to three million Kaufland.pl every month.

The successful launch of the two new marketplaces was largely due to an early bird offer, valid for the first three months of each marketplace’s operation. Sellers who joined either marketplace could sell on all Kaufland marketplaces without a monthly fee and received a €1,200 Sponsored Product Ads discount to advertise on Kaufland.at and Kaufland.pl. This risk-free offer allowed new sellers to explore the benefits of the Kaufland Global Marketplace, while existing sellers could expand into new markets and become familiar with new target groups.

We also released a quick and easy listing solution that allows sellers to list their existing marketplace offers on one Kaufland marketplace within a few minutes on other Kaufland marketplaces and sync these offers automatically.

Besides the already existing translation service for product data and customer ticket translation for sellers and customers, we also are enrolling a legal text translation at the moment, where sellers easily and automatically can adapt their existing legal documents to different languages. The MVP is already successfully running.

Moreover, we introduced a process for product data translation in the wrong language. It is triggered when a seller provides the product information in a wrong language , e.g. “Dutch” instead of “German” on Kaufland.de. With the help of the AI tool DeepL, we automatically translate the information into the correct language.

The success story of Kaiser Möbel is an example of how sellers can lead their business to international growth with Kaufland Global Marketplace. https://marketplaceworld.de/success-story-kaiser-moebel/

https://www.kauflandglobalmarketplace.com/