plentysystems AG

Name of the product or service


Votes: 68

Product or service description

The e-commerce platform plentysystems allows brands, manufacturers and retailers to sell across 150+ channels globally, in online stores, and brick-and-mortar retail. The cloud-based software consolidates operations from stock and item management to shipping and invoicing, ensuring scalability, high performance, and security.

It offers broad out-of-the-box functionalities such as product information management, order processing, and a CRM module for contact management and customer communication. The integrated shop system, plentyShop provides a Content Management System, while plentyBI (Business Intelligence) includes feature reporting and analytics. A variety of automation possibilities supports time-controlled or immediate execution for recurring processes.

The omnichannel solution seamlessly integrates with numerous sales platforms, including popular marketplaces like Amazon, eBay, and OTTO Market, industry-specific or local players like and zalando, as well as external shop systems like Shopify.

The platform's plugin readiness allows customization and expansion through an extensive third-party ecosystem, accommodating versatile applications and integrations. plentysystems, with its REST-API, can be embedded into existing IT infrastructure or serve as middleware with other ERP software.

Suitable for a diverse range of industries and business models (B2C, B2B, D2C), the software is available in two product offerings: plentyONE and plentymarkets. plentyONE combines plentysystems' functions with managed services, growth management, personal support, and ad management for a tailored solution for international brands and large retailers. On the other hand, plentymarkets focuses on empowering SMEs in global e-commerce, driven by a broad community and extensive self-service offerings.

Distinction from the competition

With plentysystems, brands, manufacturers and retailers can manage, automate and scale both the vendor business and the direct-to-consumer business. Well-known companies such as WMF, Melitta, Rollei, Lucky Bike and Josef Seibel rely on plentysystems as their e-commerce ERP.

plentysystems enables digital commerce on through successful multichannel strategies. Our passion is to simplify complexity to the point of becoming the market leader and strive to make borderless digital commerce a convenient day-to-day business.

The value proposition of plentysystems lies in its breadth and extent of functionality as well as the extraordinary number and quality of available channel integrations ranging from renowned international marketplaces to local and industry-specific sales channels. Additionally, it enables the integration of external shops (Shopify or Shopware), while offering the integrated shop module plentyShop.

The software allows for a high degree of fully customizable automation, which significantly reduces the effort in daily operations for multichannel e-commerce and provides merchants with the opportunity to scale their brand, reach and revenue online.

Furthermore, plentysystems runs on a powerful tech-stack including a REST-API interface and cloudbased technology, allowing for greater flexibility, scalability and security. Its plugin-readiness combined with an extensive partner ecosystem paves the way for individual solutions and the integration of valuable additional features for further customization.

Product or service innovations

Many new marketplace integrations, like Decathlon, Marktkauf, eMAG, voelkner and Kaufland CZ / SK, running on state-of-the-art technology allow for an even more resilient multichannel strategy and wider reach beyond borders and across industries.

New and enhanced user interfaces in the most relevant modules of the system constitute strides towards simplicity. The innovative MyView offers the possibility to individually arrange information to be displayed or highlighted onscreen according to user- or role-specific needs.

plentysystems now offers Guided Tours for a step-by-step system or channel setup and entity walk-through, as well as tooltips elaborating on specific entry fields and an AI-chatbot for service inquiries. The new DocumentBuilder significantly enhances the way business documents are designed with exciting functionality like a drag-and-drop editor, referrer-dependent configurations and eInvoice-readiness.

Within our CRM module, the Messenger now provides a single place where all customer communications across all sales channels converge. In addition, the new EmailBuilder allows users to design engaging, multilingual email templates using an intuitive drag-and-drop editor.

Customer case study

“plenty showed us that it's possible for a company of our size to turn switching systems into an opportunity to ideally position ourselves for the coming years. A good migration plan, schedule and dedicated contact person during the development process proved us right.” Henning Valentin, Managing Director DEUBA GmbH & Co. KG

“When we were overrun with online orders at the start of the pandemic, our amateur solution collapsed. Since 2021 plenty is our provider for merchandising, online shop and POS. Now, everything is being managed in one system. And it all runs significantly faster.” Jasper Ahrendt, Director Marketing Wacken Open Air

“Just like the frame is the central piece of the bike for all its components, plenty is the frame for us in the digital context, to position ourselves and contend. We use plenty to run the eBay, Otto Market and Kaufland Global Marketplace as well as our own online store. The ease of use allows us to adapt the processes to our way of working and not the other way around. By using plenty, sales have increased significantly and the amount of internal processing has decreased considerably, because a lot of things can be automated.” Steven Johnstone, E-Commerce Manager Lucky Bike

"We've always wanted a system that gives us maximum flexibility. plenty offers us just that. Together with an outstanding support, we're now finally running a 100% multi-channel business." Lena Schaumann, ​​Founder Möbel Schaumann

Please find various case studies of different use cases and industry sectors here (German):

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