RedTrack.io

Given multiple ad networks, inconsistent sources of data and conflicting attribution models, digital marketers struggle to measure channel performance and make timely informed optimisation decisions.

They have to guess. “They will either lucky or wrong”

RedTrack.io has built a single platform that helps media-buyers that bring together all analytics and automation into a single service to improve conversion numbers and get better insights into marketing campaigns. We are now building smart, AI-based tools on top of it.

RedTrack is built on the 1st party data that we collect independently for our clients on their behalf. Storing raw records of all clicks and conversions without sampling or aggregation and can process them real time. This opens our client several unique possibilities:

• having independent source of truth consistent across all paid client acquisition channels
• doing attribution and analytics on their terms
• doing cross campaign, cross browser and cross device attribution
• changing attribution models, customer journey and conversion path report parameters on the fly

Client have access to real-time campaign and web-site performance reports with up to up to ad level granularity including costs, revenues and ROI.

On top of that RedTrack comes with a list of API integrations with major ad networks allowing clients to built automation rules on their own data, without relying on automation rules of their ad networks.

We added CPD platform on top of existing analytics and automation solution. That opens us a possibility to built customer focused reports to complement existing ad campaign or web-store performance.

https://drive.google.com/file/d/1hVw_sJI1sU4Ta8n2MoQq5yi5jz5ZJ_Gf/view?usp=sharing https://redtrack.io/blog/scaling-facebook-ads-over-1-m-with-redtrack/

https://redtrack.io