RedTrack.io

Name of the product or service

RedTrack.io

Votes: 11

Product or service description

Given multiple ad networks, inconsistent sources of data and conflicting attribution models, digital marketers struggle to measure channel performance and make timely informed optimisation decisions.

They have to guess. “They will either lucky or wrong”

RedTrack.io has built a single platform that helps media-buyers that bring together all analytics and automation into a single service to improve conversion numbers and get better insights into marketing campaigns. We are now building smart, AI-based tools on top of it.

Distinction from the competition

RedTrack is built on the 1st party data that we collect independently for our clients on their behalf. Storing raw records of all clicks and conversions without sampling or aggregation and can process them real time. This opens our client several unique possibilities:

  • having independent source of truth consistent across all paid client acquisition channels
  • doing attribution and analytics on their terms
  • doing cross campaign, cross browser and cross device attribution
  • changing attribution models, customer journey and conversion path report parameters on the fly

Client have access to real-time campaign and web-site performance reports with up to up to ad level granularity including costs, revenues and ROI.

On top of that RedTrack comes with a list of API integrations with major ad networks allowing clients to built automation rules on their own data, without relying on automation rules of their ad networks.

Product or service innovations

We added CPD platform on top of existing analytics and automation solution. That opens us a possibility to built customer focused reports to complement existing ad campaign or web-store performance.

Customer case study

https://drive.google.com/file/d/1hVw_sJI1sU4Ta8n2MoQq5yi5jz5ZJ_Gf/view?usp=sharing https://redtrack.io/blog/scaling-facebook-ads-over-1-m-with-redtrack/


EGA contest categories

Best Sales & Growth Solution

Recognizing top tools driving sales and business growth, this category celebrates a wide spectrum of solutions. From Mar... (more)

Best Communication & Engagement Solution

In the "Best Communication and Engagement" category, we celebrate the innovative solutions that empower e-commerce busin... (more)

Best Customers Experience Solution

In the 'Best Customers Experience' category, we celebrate solutions that collectively elevate the e-commerce shopping jo... (more)

Best Global Expansion Solution

In the category of "International Expansion and Globalization," we commend solutions that empower e-commerce businesses ... (more)

Best Logistics and Shipments Solution

In the "Logistics and Shipments Solution" category, we honor innovative solutions that revolve around the complex world ... (more)

Best Fulfillment and Optimization Solution

The "Fulfillment and Optimization" category celebrates solutions that empower e-commerce businesses to deliver exception... (more)

Best Platform & ERP

In the "Best Platform & ERP" category, we recognize the industry's leading solutions powering businesses with transforma... (more)

Best Payment Solution

In the realm of Best Payment Solutions, we celebrate cutting-edge offerings that redefine the way businesses process tra... (more)

Best Analytics & BI Solution

In the realm of the Best Analytics/ BI Solutions category, we commend exceptional solutions that empower businesses with... (more)

Best Agency Showcase

In the 'Best Agency Showcase' category, we celebrate agencies that have achieved excellence through their transformative... (more)

Best Omnichannel & Integration Solution

In the "Omnichannel & Integration Solution" category, we celebrate the e-commerce solutions that seamlessly connect the ... (more)

Best Tech Evolution & Innovation

In the 'Evolution & Innovation' category, we celebrate visionary tech solutions that not only redefine the digital comme... (more)

Passionate about e-commerce? Join us on 22.02.2024!

Register now and get your complimentary ticket for E-commerce Berlin Expo! Explore 5 stages of presentations and meet 250+ exhibitors!

You will receive a digital ticket as a ready-to-print .pdf file a few days before the event. Your registration means acceptance of the Terms & Conditions.

E-commerce Germany Awards 2024

Networking Party & Awards Ceremony

  • 21st February 2024

    Event date

Support

Do you have any questions? Feel free to ask!
Aleksandra Dalemba Event Manager
awards@ecommerceberlin.com
  • 21st February 2024

    Event date