Euro Payment Group GmbH

Name of the product or service


Votes: 96

Product or service description

Bringing digital money into a physical world and bringing physical money into a digital world is the problem that exclusively be solved by paylado - the first eWallet in Europe that converts cash into e-money and vice versa.

Around a third of payments, in Germany alone, are still made in cash. After successful registration, paylado enables users to load cash into an e-money account and then use it to pay online. At the same time, the wallet can be topped up with digital payment methods (e.g. via bank transfer, send and receive money from a friend and Cash to Code) and the cash available in the wallet can be withdrawn in cash at over 33.000 acceptance points in Germany.

Why? Your customers can use cash online, payments can be made without a bank account, money can be transferred between paylado friends, customers can convert received e-money into cash, merchants receive an affordable means of payment, merchants address thousands of paylado customers, merchants can receive 1-click orders and so much more.

The Euro Payment Group (EPG) is a licensed entity by the Malta Financial Services Authority (MFSA) and offers a secure financial platform as an e-wallet and payment service provider.

Distinction from the competition

Conversion of cash into the digital realm.

As an e-wallet solution, paylado offers a cross-EU boundary solution that leverages the regulatory benefits offered by the Malta Financial Services Authority (MFSA) in licensing an e-wallet institution, while addressing all regulatory requirements in Germany. The possibility of interfacing physical cash with digital payments opens opportunities for the eCommerce market. Why?

paylado was launched in the gambling and gaming market to give players a way to pay online with cash. The ability to make quick, safe, and reliable cash payments is a great USP for these huge markets - a sustainable game changer.

The paylado account can be topped up throughout Germany and the available credit can then be used by users to make payments. As a pure payment solution, paylado can be easily connected to online stores via an API and merchants can then address a large number of customers who already have a paylado account due to their interest in gaming or gambling. Customers recognize paylado in the checkout process and can pay with converted cash, for example. Depositing or receiving money can be done via cash conversion, by using the money sending function within paylado, by receiving money from a merchant or by digitally topping up the account (e.g. via bank transfer, send and receive money from a friend and Cash to Code)

For merchants, additional added value is generated as we can advertise merchants prominently within our app or on a physical paylado terminal. Be it directly for the purchase of a product (e.g. a concert card) or for the purchase of a voucher (e.g. for mobile phone credit, shopping, etc.).

This gives the merchant the following: An innovative payment solution, based on cash, which opens additional customer groups and new sales opportunities.

Product or service innovations

Paylado is growing massively, based on the users and also with regards to new technical features. Our development is fully customer focused and we want to present some highlights below:

• Development of a money transfer functionality between paylado friends

• Complete inhouse technology development

• Integration of an easy, fully compliant, self-registration flow via ID (100% in-app)

• Onboarding of premium partners within the paylado app in order to directly process instant payments from the paylado app with the partners

• Strategic partnership with a pay-in and pay-out network in Germany in order to allow payments in >33.000 acceptance stores in Germany

• Go-Live with physical terminals that allow users to: Register, pay-In and pay-Out money, purchase vouchers (telco & eCom)

Customer case study

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