idealo internet GmbH

Name of the product or service


Votes: 85

Product or service description

idealo is the number 1 price comparison site in Germany. Every month, idealo connects 76 million visits by users with 500 million offers from 50,000 online retailers. With 18 million app installations and over 300,000 daily users this year, idealo has been among the top 3 shopping apps in Germany in the Black Season 2023. Online retailers have trusted idealo for 20 years as their preferred performance marketing channel to increase their reach and sales consistently and sustainably. The foundation of this partnership is the high value of the idealo traffic: the conversion rate of idealo’s traffic is significantly higher than that of other performance marketing channels, because idealo users are usually at the end of their purchase and decision journey.

Distinction from the competition

At idealo, the best price always wins - not the online store's advertising budget. Since idealo always sorts the offers of all retailers according to price, the best placements are not dependent on the advertising budget. Hence idealo is the performance marketing channel with the fairest cost-revenue ratio for many stores.

Product or service innovations

idealo's latest innovation is the plugin for ChatGPT. It offers a user-friendly product comparison, including images, best prices, and the number of available offers, all without ads or sponsored content to influence the customer experience. The plugin was rated highly for accessibility in user experience research and offers all idealo merchants yet another way to attract more ready-to-buy consumers.

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Best Analytics & BI Solution

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Best Agency Showcase

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Best Omnichannel & Integration Solution

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Best Tech Evolution & Innovation

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E-commerce Germany Awards 2025

Networking Party & Awards Ceremony

  • 19th February 2025

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  • 19th February 2025

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