Kaufland Global Marketplace

Name of the product or service

Kaufland Global Marketplace

Votes: 113

Product or service description

Kaufland Global Marketplace is an all-in-one solution that allows online sellers to sell nationally and internationally on the Kaufland marketplaces. The networked multi-marketplace technology allows the central control of all offers, orders and product data from just one portal. Furthermore, Kaufland Global Marketplace offers support with many free services that are necessary for successful growth in online business. The all-in-one solution offers sellers an ideal infrastructure to become a global player. This happens quickly, as sellers avoid the lengthy process of building up their own resources.

Kaufland Global Marketplace supports international business growth with free services like taking care of the customers payment in different currencies, and services such as translations of product data to ensure a successful start. For a successful customer experience and to support the sellers, first level customer service will be taken care of by Kaufland, even a free translation service for customer tickets is available. Kaufland takes care of the performance marketing in the relevant country marketing channels and once listed, sellers have the opportunity to further increase their sales with Sponsored Product Ads.

Kaufland Global Marketplace provides access to many marketplaces with just one registration and one basic fee, regardless of the number of marketplaces sellers want to sell on.

Distinction from the competition

Your benefits as a seller with Kaufland Global Marketplace:

Selling on three of the fastest growing marketplaces in Europe

High reach: access to 56 million potential online customers

High brand awareness: 1,500 Kaufland stores in 8 countries

Multi-marketplace technology: one registration gives access to many Kaufland marketplaces

Multi-channel marketing channels included (SEO, SEA, price comparator, social media, customer brochures)

Extensive onsite marketing options: Deal vouchers, lightning discount, Sparfuchswoche, Sponsored Product Ads, app coupons

Logistics service: Fulfillment by Kaufland

Relevant payment methods for all countries included

Wide range of connection options and easy setting via GTIN

Free translation service for your product data and customer enquiries

Personal sellers support in many languages

Fair & transparent conditions

No contract terms

Product or service innovations

We launched two new sales channels for our sellers: Kaufland.sk and Kaufland.cz, we released our cost-free translation service for product data to our sellers, we onboarded the first sellers to our Beta Phase of our new Fulfillment service. And the marketplaces have experienced a deeper integration into the Kaufland app and our Kaufland Card loyalty program, as in Germany, you can already collect points for purchases on the marketplace.

Customer case study

Unfortunately we dont have a case study available at the moment. We are working on publishing some on our blog marketplaceworld.de in the near future.


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