foobar Agency

Name of the product or service

Creating scaling storefronts for SMEs, corporations and corporate startups. We help you achieve your goals and empower your team.

Votes: 168

Product or service description

Many companies build (small) online stores. But when off-the-shelf requirements are no longer sufficient, we come into play. We create storefronts for companies for whom it makes a significant difference whether products can be found and purchased quickly. We do this by combining our excellent technological expertise with business acumen in a unique way. This includes applying the MACH principles and understanding the goals of a project and the company in detail. Because not every solution fits every company.

We implement scalable e-com frontends (storefronts), search engines for e-commerce, PIM systems, entire online stores and MarTech landscapes on a MACH architecture or best-of-suite.

Distinction from the competition

We cover the entire process: from strategic consulting, conception and implementation through to going live and operating the projects. We combine our technological expertise with business acumen like no other.

• Competent and success-oriented consulting, conception, development and operation • Takeover of complete projects in close coordination with the stakeholders to relieve the internal team • Co-creation of projects with your team and sustainable empowerment through training and 1-1 training sessions • Uncomplicated and lean collaboration through direct communication with the experts • Strategy, service/UX/UI design, architecture & development, analysis. All from one partner.

In addition to our e-commerce focus, we can contribute the knowledge and experience of our data scientists from a wide range of AI projects and give your online store processes a customer-centric boost. This of course includes the use of various SaaS and open source AI applications, but also the creation of custom models and applications for your company, e.g. in customer service or pricing. This will make the difference between your online store and the competition.

With over 250 experts from our group of companies, we bring extensive experience to the projects, e.g. knowledge from logistics, MarTech, CRM and ERP, to name just a few.

We have experience in working with all types of companies: SMEs, corporates, startups and corporate startups.

Product or service innovations

• We have successfully implemented numerous projects with clients from various industries, e.g. insurance, mobility, retail and many more. • Our AI department grew and implemented international projects. From prototypes to product development and production. With goodmoves.ai, we have also created our own AI platform on which our future client projects can be quickly scaled. • Intensive expansion of our partner network so that we can build up even more expertise. Among others, we are now a respected partner of Algolia, FactFinder, Pimcore, Contentful, Fastly, Okta, ChannelEngine (EGA Winner 2023) and others.

Customer case study

Multi-brand storefront for porta Möbel and their other brands

  • One technological basis for multiple storefronts and brands
  • Implementation of a MACH architecture using Algolia, Contentful, Commercetools, Dynamic Yield, Akamai, GCP and many other services
  • Replacement and migration of the existing best-of-breed storefront
  • Sustainable reduction in development and operational costs

Initial situation: porta Möbel started to put online sales on a new footing in 2019. The goal was and still is to have a sustainable online presence and to be one of the leading companies in online furniture retail in Germany. foobar Agency had already successfully completed the task of converting the legacy architecture to a best-of-breed storefront. This has proven that online retail is an important source of income for porta Möbel. With the newly created internal team, porta Möbel's other brands were to be migrated to a uniform technical basis.

This project was approached as a co-creation project between porta Möbel and foobar Agency. Together, we transferred the set goals to a MACH architecture and selected the systems for the future landscape. Most of the systems from the previously created best-of-breed storefront could continue to be used, as they react flexibly to the new requirements. Together, we implemented the project successfully.

With our client porta Möbel, we were able to implement extensive and very exciting projects one after the other, which will lead to sustainable success within the porta Möbel group, so that the goal of becoming an important player in the online furniture retail sector can be achieved. The project also demonstrates the skills that lie in the careful selection of MACH systems.

We look forward to continuing our successful and trustful cooperation with porta Möbel.


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