Name of the product or service

ePages Now


Product or service description

As an all-inclusive, worry-free solution, ePages Now is aimed at SMBs and sole traders in any industry to give them an easy entry into e-commerce without any prior technical knowledge or investment. The cloud-solution is based on state-of-the-art technology on MACH principles (Microservices, API-first, Cloud-native and Headless), a strong partner network around distribution partners such as STRATO, IONOS, Sage, Deutsche Telekom, Telefónica, Host Europe and Domain Factory, as well as a customer base of over 100,000 users – according to Internet World Business, leading ecommerce-solution based on MACH for SMBs in Germany.

ePages as a solution covers all three areas of customer needs: DIY, DIWM and DIFM, ePages supports various customer groups, including laggers in digitalisation who have not yet been able to set up or expand their web presence themselves.

DIY: With an intuitive drag-and-drop editor, free design templates and easy set-up of products or online payments, the online shop can be set up easily and without prior knowledge in no time at an unbeatable price range.

DIWM: Merchants who lack the time for a comprehensive design concept or who want to further customise their shop can quickly access expert knowledge via support services such as webinars, the extensive help centre, tutorial videos, blogs or consultation from our in-house team of web designers and ecommerce experts.

DIFM: Merchants who lack the time or capacity to implement the individual shop set-up can take advantage of the competent support of the ePages experts. For a fraction of the price of an agency service, they implement the desired project in individual consultation and planning with the merchant directly in the shop.

Distinction from the competition

The simplicity of ePages Now makes it possible for anyone to sell products online. The ePages shops convince with ease-of-use via drag-and-drop as well as free design templates that are optimised for all end devices. The ePages platform is cloud-based and optimised for the German market. Regular, free updates ensure that the shops are always up to date with changes in the market and in conformity with legal regulations.

Through native integrations to marketplaces (e.g. Amazon, eBay), comparison portals (e.g. idealo, billiger.de) and shopping feeds (e.g. shopping ads on Google and AI-supported Performance Max campaigns), a multi-channel sales approach is made possible and the products in the online shop range are placed accordingly in the online user journeys. In addition, various third-party extensions are available in the ePages App Store that cover even more functionalities.

Product or service innovations

Automatic updates in the cloud solution regularly bring new integrations and extensions to shop owners. Last year, for example, this enabled the integration of Shopping Ads on Google powered by AI-supported Performance Max campaigns as one of the first German ecommerce platforms next to PrestaShop.

Some other innovations and integrations which have been added last year include:

  • Simplified payment onboarding with payment service provider Mollie: Mollie's new integration can be set up in minutes to get merchants ready to sell quickly. With popular payment methods such as PayPal, Apple Pay, purchase on account, credit cards, Buy Now Pay Later and many local payment methods, they can sell their products anywhere at advantageous conditions.
  • Integration of PayPal Checkout: ePages was one of the very first platforms to integrate PayPal Checkout in Germany. The new integration has an even more customer-friendly checkout and all the functions that merchants already know from the predecessor PayPal PLUS. In addition, PayPal Checkout offers PayPal's popular "Buy Now, Pay Later" methods, such as payment by instalments and the "Pay Later" option.
  • Design templates that cover all business verticals: Simplified onboarding of new, free design templates allows shop owners to experiment and activate the perfect design for their business within minutes. The designs are based on different industries and serve as a quick guide to style, structure and shop colours.
Customer case study

ePages enabling local businesses to tap into ecommerce: https://blog.epages.com/en/how-a-local-business-successfully-takes-off-with-its-online-shop-after-25-years/

Case study of ePages merchants moving from the older version of the software to the modern, more innovative ePages Now platform: https://blog.epages.com/de/historic-racing-zum-update-von-base-zu-now/

Positive feedback & testimonials

ePages Now was picked up last year in various print and online media such as Internet World Business, OMR, iBusiness, Internet World, GFM Nachrichten and many more as the ideal solution for small and medium-sized businesses in Germany. In addition, ePages was awarded by independent market research organisations for its cloud solution. Among these, the Professional User Rating study, a yearly survey conducted in the DACH region by the independent market research firm techconsult (a subsidiary of the Heise Group, #1 IT platform in Germany).

Consistently highly rated among real users in the German market, ePages and its resellers have achieved Champion status three years in a row.

Here’s a link where a comparison of all relevant ecommerce solutions for the German market can be seen, with ePages in a leading position: https://epages.com/en/pur2021/

You will also find a press announcement regarding the results here: https://newsroom.epages.com/en_gb/epages-named-best-online-shop-solution-among-40-platforms/.

Studies as seen on techconsult’s website: https://www.techconsult.de/pur-ds-2021 https://www.techconsult.de/pur-ds-2022 https://www.techconsult.de/pur-ds-2023

Furthermore, ePages was mentioned several times on OMR, the largest knowledge and inspiration platform for the digital and marketing scene in Europe. The rating platform OMR Reviews awarded ePages Now 2022 as Top Rated Solution in the webshop category. In addition, an OMR Reviews study among Shop systems selected ePages Now as one of the best applicable solution for SMBs in Germany.

Merchant testimonials can be found on the ePages Now OMR Reviews Profile: https://omr.com/de/reviews/product/epages



Winners of E-commerce Germany Awards 2022

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E-commerce Germany Awards 2023

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  • 22nd February 2023

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