trbo GmbH

Name of the product or service

trbo

Votes: 38

Product or service description

trbo is the leading technology provider for dynamic onsite personalization, optimization and testing. trbo’s AI-driven onsite personalization platform allows users to customize website content, A/B and multivariant test, and serve recommendations down to the individual level using machine learning. trbo’s self-learning algorithm analyzes user behavior based on 50+ visitor characteristics, creating highly personalized, unforgettable website experiences for their customers. Incredibly agile and easy to use, trbo’s toolset allows users to make changes in real time and serve their customers’ needs right away.

Major retailers, publishers, and manufacturers across all industries such as L'Oréal, WeightWatchers, Eddie Bauer, Faber-Castell, Zwilling, and many more rely on trbo’s comprehensive services.

trbo’s feature set on personalization, optimization and testing is completed with two additional tools. The BNDLA, enabling shops to integrate Shop the Look-features such as product bundles and inspirational pages and the cnslta, helping shops offer smart consultant and guided selling functions to their users - thus making the onsite experience outstanding.

Distinction from the competition

trbo speed: fast implementation, short time to value.

trbo tool: through our self-service platform you have access to your campaigns 24/7. You can easily set up, edit, pause new tactics, rules, segments and campaigns, and optimize them with A/B- or multivariate tests

trbo team: our dedicated Client Success team supports you in case of questions and how to ideally realize your campaigns Partners & interfaces: trbo offers an unlimited number of connectable data interfaces and platforms.

Comprehensive features: trbo has you covered in all things related to onsite personalization, recommendations, extensive testing, dynamic segmentation, individual user targeting, and data analytics.

Cutting-edge technology: Automatically get access to the latest tools as trbo moves fast to develop new capabilities and features.

Product or service innovations

With the BNDLA we enable our clients to integrate inspiration pages and shop the look features in an easy and quick way and offer complete outfits or bundles in their webshop. On dedicated inspiration pages, pictures or videos of models wearing complete outfits are shown. With these, the user is inspired, what outfits are available and how certain pieces can be styled together. Once the user selects a specific outfit, the bundle detail page containing all products of a bundle, i.e. pants, shirt and shoes, opens. The user then can select the respective size for each piece and place them in the shopping cart.

To furthermore inspire the users along their customer journey, bundle recommendations can be displayed on bundle detail pages or at other touchpoints such as the home page, category pages or product detail pages. There are several bundle recommendation logics available, for example most recent bundles, matching category, top-trending bundles or bundles matching the product on the product detail page the user is on at the moment.

With the BDNLA you can prolong the session duration, use bundles to push cross-selling, offer your customers an easy-to-use shopping experience and emotionalize your products through inspiration and the sense of belonging. It incorporates instagrammable content on every website!

Positive feedback & testimonials

The BDNLA can be used in numerous industries, such as Home & Living, Fashion and Consumer Electronics.

"Golf House has been looking for an opportunity to make its web store even more attractive and offer customers an inspiring shopping experience for fashion items. "One look, different brands: We show you how to combine the latest fashion." - SHOP THE LOOK

BNDLA provided the perfect basis for this! With a long-standing and consistently positive collaboration with trbo, the choice was not difficult to develop this project together with BNDLA.

The team of BNDLA advised us in the implementation phase in the best way and developed many great features with us. For example, the individual looks can be presented with a 360 degree video. With a simple 2 clicks (choose item size + add to cart) the item is ready to order. This provides a comfortable shopping experience with many cross-selling opportunities.

Thank you BNDLA!"

Marc Hüttmann, Golf House

Website

www.trbo.com


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