Name of the product or service



Product or service description

OroCommerce is the first and only open-source eCommerce platform built from the ground up for mid-market and large B2B commerce businesses, namely manufacturers, distributors, and wholesalers. This integrated technology solution provides a diverse range of B2B features and capabilities, such as personalization, localization, built-in multi-channel CRM, powerful workflows, and a pricing engine. The groundbreaking flexibility coupled with a robust set of B2B features available out of the box, ensures the OroCommerce B2B platform is specifically designed for manufacturers, distributors, wholesalers, and multi-channel brands. OroCommerce was recognized as a strong player in the eCommerce vendors' market by all major analyst firms including IDC, Gartner, and Frost & Sullivan.

Distinction from the competition
  • As a purpose-built eCommerce platform for B2B, OroCommerce offers out-of-the-box B2B features such as managing corporate accounts, displaying unique price books, showcasing buyer-specific catalogs, supporting Configure-Price-Quote (CPQ) processes and multiple purchasing roles, creating custom workflows, and many more B2B capabilities.
  • The initial focus on B2B also makes OroCommerce a much leaner B2B commerce software compared to typical eCommerce platforms. This translates into a lower total cost of ownership for B2B companies. Because B2B eCommerce functionality is offered out-of-the-box, the solution is very agile and can boast the quickest time-to-market times in the B2B space. As a B2B company, you get a B2B-specific solution that lowers your total cost of ownership and offers a faster return on investment.
  • With its multi-website and multi-organization capabilities, OroCommerce can address all B2B, B2C, and B2X (B2B2B, B2B2C, etc.) scenarios and business needs in a single platform, compared to other B2B eCommerce platforms.
  • A native CRM solution, OroCRM, comes out of the box and is fully integrated
  • OroCommerce is an open-source solution, and thus is flexible and can be easily customized to fit various use cases to cater to the unique needs of B2B customers
  • Oro solutions can be deployed on the OroCloud, any Private or Public cloud, or on On-premises
Product or service innovations

Product Bundling and Kitting tag

  • Product Kits/Bundles display on the storefront
  • Product Kits/Bundles visibility, inventory, and status management in the backend
  • RQF and purchasing flows for Kits/Bundles
  • Availability and discoverability of kitted/bundled products in search

Search Results Management

  • Downloadable search and filtered results
  • Saved searches and notifications keep customers updated
  • Control onsite search with weighted attributes
  • Personalization of search results by site and customer group
  • Improved search functionality through the use of synonyms
  • Ability to control how products are prioritized in the search result display
  • Control over search display pages based on the type of query
  • Enhanced search reporting to better inform merchandising decisions

Technical Improvements

  • Bundling translations with the application source code
  • Setting configuration parameters via environment variables
  • JSON storage, filtering, and sorting for serialized fields
  • Bundle-less application structure support
  • Extended entities refactoring to remove dependency on file cache generation
  • Default caching for anonymous users
  • Docker-based CI/CD pipeline tools for partners
  • We now support the WebP image format out of the box
  • The storefront and back-office comply with WCAG and ADA requirements
  • Full support on the frontend and backend for RTL language
  • Stripe integration as an additional option for payment processing
  • Further API Enhancement

Organization Restrictions

  • Enhanced flexibility in managing multi-organization and multi-vendor commerce
  • Introduction of many-to-many permission levels
  • Allow Marketplace Operators to turn on and off functionality for individual Marketplace Sellers
  • Automatic order splitting enablement
  • New shipping cost features, such as fixed shipping costs, for multi-vendor setups
  • Add developer-level configurations
  • Toggle features on and off by the organization"
Customer case study

Please find several customer case studies below:

https://oroinc.com/de/b2b-ecommerce/customers/hkl-baumaschinen/ (Germany)

https://oroinc.com/de/b2b-ecommerce/customers/testrut/ (Germany)

https://oroinc.com/de/b2b-ecommerce/customers/dunlop-b2b-ecommerce-orocommerce/ (Global)

Positive feedback & testimonials

This year, Oro was evaluated in both the 2022 Gartner Magic Quadrant for Digital Commerce and the corresponding Critical Capabilities report. OroCommece ranked highly for B2B Digital Commerce Use Case in the 2022 Gartner Critical Capabilities for Digital Commerce Platforms report: https://oroinc.com/b2b-ecommerce/2022-gartner-critical-capabilities/. At the same time, OroCommerce made the biggest jump among the 18 vendors included and entered the Visionary quadrant in the 2022 Gartner Magic Quadrant report: https://oroinc.com/b2b-ecommerce/blog/oro-recognized-as-a-visionary-in-2022-gartner-magic-quadrant-for-digital-commerce/.

Additionally, SensioLabs carried out an independent coding and infrastructure audit of OroCommerce, and we passed with flying colors. Their team was impressed with code and infrastructure reliability, maintainability, security, and performance. They also praised our commitment to using quality control tools and providing full technical documentation that covers development, testing, and release processes. https://oroinc.com/b2b-ecommerce/blog/orocommerce-aces-independent-coding-audit/

Customer Testimonials:

"We leaned heavily on OroCommerce’s comprehensive native B2B features, which enabled the rollout of a high-quality, mission-appropriate backend and frontend deployment with very little need for customization now or in the future." Geert Besten, Senior Digital Delivery Manager at Dunlop

"In OroCommerce we found the right B2B e-commerce platform with which we are able to react flexibly to our requirements. Through a strong feature set, coupled with the possibility to individually address our business processes, our goal of a holistic online platform that covers all HKL business areas will become a reality in the near future." Marcus Worthmann, Digitization Team Lead, HKL Baumaschinen



Winners of E-commerce Germany Awards 2022

learn more & register for Expo

Do you want a free ticket to visit E-commerce Berlin Expo on 23. February 2023? 5 stages of presentations, over 200 exhibitors.

You will receive a digital ticket as a ready-to-print .pdf file a few days before the event. Your registration means acceptance of the Terms & Conditions.

E-commerce Germany Awards 2023

Networking Party & Awards Ceremony

  • 22nd February 2023

    Event date


Do you have any questions? Feel free to ask!
Aleksandra Dalemba Event Manager
  • 22nd February 2023

    Event date

  • E-commerce Capitals Sp. z o.o. Sp.k.


  • POLAND, 60‐586 Poznań, ul. Botaniczna 26/2


  • VAT ID PL7792439665