RTB House

Name of the product or service

Personalized Retargeting and Branding

Votes: 82

Product or service description

RTB House is a global company that provides state-of-the-art marketing technologies for top brands worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms—enabling advertisers to generate outstanding results and reach their short-, mid-, and long-term goals.

Distinction from the competition

RTB House solutions are unique among those of retargeting and marketing technology companies because we have always focused on going deeper. We use technology that allows us to gain a deeper understanding of clients based on their online activity. Real-time full-funnel marketing doesn’t just allow brands to display content to customers at the right time and place; it actually enables them to communicate the exact right message to each specific client based on their purchase intent. Deeper relationships are built between brands and customers as our algorithms help avoid communication slip ups. The perception of a brand is essential to its success in the modern world. We focus on brand safety, exposure, and impact and help build positive connections at each stage of the customer’s journey. RTB House creatives also make a deeper impression on viewers. Our ads, videos, and banners are all designed in-house to look beautiful while matching the visual identity of the given brand. We are also innovating with full-funnel solutions, video content, and social banners that match the way that people now interact with online content. Viewers are no longer passive receivers; they are able to interact with adverts and shape what they see in the future. Deep Learning is the tool that lets us go deeper than competitors in all of these areas. However, it is our approach to MarTech that makes us unique, not just the tools we use. We look at MarTech solutions as ways to elevate brands, not just to advertise them.

Product or service innovations

RTB House delivered a major breakthrough with AI Full-Funnel Marketing Solutions that use Deep Learning to identify a web user’s stage in the marketing funnel in real-time.

Positive feedback & testimonials

We have a number of video testimonials from brands such as Peter Hahn, Trivago and other. Please visit this website to view them: https://www.rtbhouse.com/success-stories/

Website

https://www.rtbhouse.com/


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