Impact Partnership Cloud

impact.com makes it possible for advertisers to manage their affiliate, influencer, mobile app, and B2B partnerships on a single platform. impact.com’s Partnership Cloud maximises the impact of partnerships and unlocks the power of automation.

All partnerships are now manageable on a single SaaS offering. The platform supports contracting for a wide range of partnership and compensation models, and a single source of truth for contracting, communications, commissioning and cross-channel partnership performance data.

Businesses seeking to adopt and scale partnership programmes are faced with many time-consuming tasks. Better visibility and measurement of the affiliate channel and conversion path are on top of the list for many companies who want to facilitate partnerships at all levels of the marketing funnel. impact.com enables companies to reward top-of-funnel partners more equitably and incentivise high-value conversions by allowing flexible partner management within one SaaS-Platform: the impact.com Partnership Cloud.

Recent innovations include impact.com’s Data Lab, TrueLink, and Discover. Data Lab gives customers the flexibility to create unique reports and build a fully customisable dashboard in one place – providing the flexibility and functionality to identify and showcase trends and anomalies within data.

TrueLink allows advertisers and partners to dynamically redirect users to anywhere in the advertiser’s app, creating a better customer experience and better conversions.

impact.com’s Discover helps companies efficiently find and recruit new partners at scale. It unearths partners of all types and sizes, allowing enterprises to pinpoint specific selections, filtered by channel, geography, reach, audience demographics, fake follower count, and other characteristics. This highly visual tool provides a full picture of each prospective partner.

Canva has used impact.com's partnership cloud since 2018 to manage all its partnerships globally. Thanks to impact.com, Canva is able to manage over 27.000 partners in over 100 markets worldwide. For the rapidly expanding company, it is extremely important to track and evaluate relevant data and KPIs in one place down to the last detail. Canva has been able to expand rapidly by facilitating various kinds of partnerships across its markets. Since its inception in Germany two and a half years ago, Canva has expanded from zero to eight-figure sales only via the impact.com partner programme.

From start-ups to established brands, many organisations are choosing impact.com because its technology helps them grow revenue through the partnership channel. Organisations that work with impact.com include leaders in the sharing economy, such as Uber and Airbnb; the subscription economy, such as HelloFresh, Canva, and McAfee; and direct-to-consumer digital natives, such as Stitch Fix and Fabletics. Many other household names across all sectors, including Lenovo, Ticketmaster, TUI, and Revolut, have achieved extraordinary results using impact.com’s technology.

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