Name of the product or service

Embedded Cross-Selling Platform


Product or service description

35up is an embedded eCommerce platform for Cross-Selling. Through a dynamic product API, 35up allows partner stores to cross-sell items which are not onboarded nor in inventory. 35up bundles multiple vendors in this API interface and automatically recommends best fitting cross-selling products via an algorithm that are seamlessly displayed during the checkout process of the partner stores' customers. A broad choice of products (accessories, books) and services (insurance, Co2- compensation) maximises the additional revenue potential for partners. Chosen products are then drop-shipped directly to the customer in addition to the main product.

Distinction from the competition

35up's solution enables partners to:

  • seamlessly integrate additional products and services into their shop at the checkout
  • avoid link-out and accordingly benefit from the high conversion rates thanks to one basket only
  • avoid “own” COGS (no overhead, sourcing, logistics, shipping, on- or offboarding)
  • nevertheless have complete control via the admin interface, including return management
  • conduct quick testing of and bundle selected products
Product or service innovations

We consider the entire software service to be the innovation and we launched this year. But we recently e.g. added services as insurance and Co2 compensation to the "product" portfolio. We notably regard facilitating easy integration of Co2 compensation into as many shopping carts as possible our contribution to the topic of climate change.

Customer case study

Refurbed is an example of a partner. Refurbed sells cases and accessories for the refurbished smartphones they sell via 35up. More details are mentioned in the submitted testimonial from Peter Windischhofer.

Positive feedback & testimonials

"35up passt als embedded Plattform für Cross-Selling perfekt zu unserem Business Model. Wir generieren zusätzlichen Umsatz und Marge, ohne Lagerrisiko oder Fulfillment. Das automatische Matching der Cross-Selling Produkte zu unseren Geräten nimmt uns darüber hinaus noch sehr viel Arbeit ab.” „Ein eigenes Lager mit tausenden Cross-Selling Artikeln, die sich dann womöglich nicht alle verkaufen, passt nicht zu unserem Nachhaltigkeitsanspruch und unserem Geschäftsmodell." "Die 35up Plattform löst genau unser Cross-Selling Problem. Die Vollintegration per API war in wenigen Wochen erledigt, und da wir volle Kontrolle über die Benutzeroberfläche und die ausgespielten Produkte haben, ist die Erfahrung für unsere Kunden genau so gut wie bisher.” “Unsere Erwartungen haben sich voll und ganz erfüllt. Wir können unseren Kunden mehr Produkte anbieten, unser Umsatz hat sich gesteigert und wir mussten hierfür keine Kompromisse bei der Nachhaltigkeit eingehen."

  • Peter Windischhofer, Gründer von refurbed


Winners of E-commerce Germany Awards 2023

E-commerce Germany Awards 2024

Networking Party & Awards Ceremony

  • 21st February 2024

    Event date


Do you have any questions? Feel free to ask!
Aleksandra Dalemba Event Manager
  • 21st February 2024

    Event date

  • E-commerce Capitals Sp. z o.o. Sp.k.


  • POLAND, 60‐586 Poznań, ul. Botaniczna 26/2


  • VAT ID PL7792439665