35up

Name of the product or service

Embedded Cross-Selling Platform

Votes: 257

Product or service description

35up is an embedded eCommerce platform for Cross-Selling. Through a dynamic product API, 35up allows partner stores to cross-sell items which are not onboarded nor in inventory. 35up bundles multiple vendors in this API interface and automatically recommends best fitting cross-selling products via an algorithm that are seamlessly displayed during the checkout process of the partner stores' customers. A broad choice of products (accessories, books) and services (insurance, Co2- compensation) maximises the additional revenue potential for partners. Chosen products are then drop-shipped directly to the customer in addition to the main product.

Distinction from the competition

35up's solution enables partners to:

  • seamlessly integrate additional products and services into their shop at the checkout
  • avoid link-out and accordingly benefit from the high conversion rates thanks to one basket only
  • avoid “own” COGS (no overhead, sourcing, logistics, shipping, on- or offboarding)
  • nevertheless have complete control via the admin interface, including return management
  • conduct quick testing of and bundle selected products
Product or service innovations

We consider the entire software service to be the innovation and we launched this year. But we recently e.g. added services as insurance and Co2 compensation to the "product" portfolio. We notably regard facilitating easy integration of Co2 compensation into as many shopping carts as possible our contribution to the topic of climate change.

Customer case study

Refurbed is an example of a partner. Refurbed sells cases and accessories for the refurbished smartphones they sell via 35up. More details are mentioned in the submitted testimonial from Peter Windischhofer.

Positive feedback & testimonials

"35up passt als embedded Plattform für Cross-Selling perfekt zu unserem Business Model. Wir generieren zusätzlichen Umsatz und Marge, ohne Lagerrisiko oder Fulfillment. Das automatische Matching der Cross-Selling Produkte zu unseren Geräten nimmt uns darüber hinaus noch sehr viel Arbeit ab.” „Ein eigenes Lager mit tausenden Cross-Selling Artikeln, die sich dann womöglich nicht alle verkaufen, passt nicht zu unserem Nachhaltigkeitsanspruch und unserem Geschäftsmodell." "Die 35up Plattform löst genau unser Cross-Selling Problem. Die Vollintegration per API war in wenigen Wochen erledigt, und da wir volle Kontrolle über die Benutzeroberfläche und die ausgespielten Produkte haben, ist die Erfahrung für unsere Kunden genau so gut wie bisher.” “Unsere Erwartungen haben sich voll und ganz erfüllt. Wir können unseren Kunden mehr Produkte anbieten, unser Umsatz hat sich gesteigert und wir mussten hierfür keine Kompromisse bei der Nachhaltigkeit eingehen."

  • Peter Windischhofer, Gründer von refurbed
Website

https://www.35up.com


Best Sales & Growth Solution

This category highlights the most powerful tools driving sales and helping businesses grow. It celebrates a wide range o... (more)

Best Communication & Engagement Solution

The Best Communication & Engagement Solution category highlights the most innovative tools that empower businesses to ef... (more)

Best Customers Experience Solution

The Best Customer Experience Solution category celebrates the tools and services that enhance every stage of the custome... (more)

Best Global Expansion Solution

The Best Global Expansion Solution category highlights the critical solutions that enable e-commerce businesses to scale... (more)

Best Logistics and Shipments Solution

The Logistics and Shipments Solution category highlights the critical role modern logistics plays in e-commerce success.... (more)

Best Fulfillment and Optimization Solution

The Best Fulfillment and Optimization Solution category showcases the essential tools that empower e-commerce businesses... (more)

Best Platform & ERP

In Best Platform & ERP category, we recognize the industry's leading solutions powering businesses with transformative e... (more)

Best Payment Solution

The Best Payment Solutions category honors groundbreaking tools that transform how businesses manage transactions. From ... (more)

Best Analytics & BI Solution

The Best Analytics/BI Solutions category honors outstanding tools that equip businesses with powerful, actionable insigh... (more)

Best Agency Showcase

This category highlights the essential role agencies play in e-commerce success. Agencies drive key initiatives such as ... (more)

Best Omnichannel & Integration Solution

The Best Omnichannel & Integration Solution category recognizes the tools that seamlessly connect online and offline sho... (more)

Best IT Infrastructure & Cloud Solution

The Best IT Infrastructure & Cloud Solution category highlights essential tools that keep e-commerce businesses secure, ... (more)

Passionate about e-commerce? Join E-commerce Expo on 19-20.02.2025 in Berlin!

Register now and secure your complimentary ticket to the premier event in e-commerce. Explore 5 engaging conference stages, connect with industry leaders, and discover what 280+ exhibitors have to offer. Let’s learn, network, and grow—together!

E-commerce Germany Awards 2026

Networking Party & Awards Ceremony

  • February 2026

    Event date

Support

Do you have any questions? Feel free to ask!
Aleksandra Dalemba Event Manager
awards@ecommerceberlin.com
  • February 2026

    Event date