Zuko Analytics

Zuko is a form analytics platform designed to tell you when, where and why, potential customers are abandoning your checkout and not coming back.

This insight gives you the confidence to fix the issues within your checkout to improve conversion rate and, ultimately, increase the volume of customers.

Zuko is the only dedicated form analytics tool in the market meaning that it has been designed to:

(a) Deliver the deepest insights on your checkouts, providing field level data as well as understanding on customers flow through the form. (b) Be simple to install + configure that our competitors, saving time and ensuring that it will work on your checkout. (c) Deliver flexibility in reporting. Zuko is customisable so you can set up your own audience groups and segment the data via them. You can import custom events of your choosing and export the data to other reporting tools.

(i) Field flow - see how users move through your checkout and where they abandon. (ii) API - Export Zuko data to a reporting system of your choice. (iii) Automatic identification of problem fields based on difference in behaviour between abandoned and completed sessions. (iV) Automated tracking of traffic source to checkout.

"As a specialist Conversion Rate Optimisation agency, we need the best possible tools at our disposal to help our clients understand online customer behaviour. In terms of form analytics, nothing comes close to the flexibility and power of Zuko. We've found it an invaluable tool for getting insight, and will continue to use Zuko for all our clients where their forms and checkouts are a vital part of the online buying journey"

Garret Cunningham, COO, Endless Gain

https://www.zuko.io/