Name of the product or service

The next generation e-commerce platform


Product or service description

unybrands is on a mission to shape the next generation of e-commerce as one of the leading strategic buyers of e-commerce brands. We do this by buying, building, and scaling brands operating on and off Amazon: With us, companies reach new heights—and stay at the very top of their game. It’s our deep experience in online retail, consumer goods, and M&A that enables us to do so—it has also led renowned growth and VC investors as well as European family offices to back us.

Distinction from the competition

Here at unybrands, we like to categorize ourselves as strategic buyers, as opposed to aggregators. With the brands we acquire, we focus on the quality versus the quantity. We acquire brands within 8 specific product verticals: Baby & Juvenile, Garden & Outdoor, Pet Care, Home Care, Personal Care, Sports & Fitness, Supplements, and Home, Lifestyle & Culinary. By focusing our scope within these 8 categories, we are able to properly fit your business’ needs thanks to our teams’ expertise. Our approach is always fair, efficient and honest, making sure founders and partners alike can instill trust into our business.

Product or service innovations

In the past year since our public inception we have placed ourselves in an optimal position by hitting our 2021 goals with our brand acquisitions and internal hires. In order to best serve our brands, unybrands has established powerful internal practices and models to drive optimal results and allow our businesses to thrive. Our leading technology platform enables us to grow fast and thrive sustainably.

Customer case study

Further backing our ability to acquire and grow brands, two founders of acquired brands have shared their unique experiences with us:

“ unybrands was great to work with, not only were they friendly and responsive throughout the process, they also shared their growth strategy and really made me feel like I would be leaving my business in good hands. The whole process took less than 3 weeks from offer to receiving the funds in my account.”

“We were excited to speak to unybrands after learning they were category focused and had a home & culinary niche. From our first call, we felt that they understood our business, had a growth plan already in place and they built confidence with us in their ability to seamlessly move through due diligence.”

Positive feedback & testimonials

In February of 2021, we unybrands underwent an initial friends and family funding round where we raised $25 million in equity. Shortly after in July of 2021, we went through an additional round of funding raising $300 million.



Winners of E-commerce Germany Awards 2023

E-commerce Germany Awards 2024

Networking Party & Awards Ceremony

  • 21st February 2024

    Event date


Do you have any questions? Feel free to ask!
Aleksandra Dalemba Event Manager
  • 21st February 2024

    Event date

  • E-commerce Capitals Sp. z o.o. Sp.k.


  • POLAND, 60‐586 Poznań, ul. Botaniczna 26/2


  • VAT ID PL7792439665