Product or service description

Since 2019 idealo provides a tool for all merchants that allows them to sell even more products to the idealo user. This Cross selling tool helps maximizing sales in idealo checkout by proposing matching products during the checkout process.

Distinction from the competition

idealo is both a high performance marketing- and an effortless performing sales channel for merchants. It has made itself a name in the e-commerce business in the past 20 years. Its highest values have always been its transparency to customers and its non-bidding policy for merchants. That means that rankings on idealo can not be bought but are determined by what in most cases is most important to customers - the price of a product. This transparency is highly appreciated by our users. The trust we gain from that is passed on to our merchants directly. Through idealo, online shoppers in Germany get access to more than 330 Million offers from over 50.000 merchants.

Product or service innovations

This year, idealo made sure that users get a seamless customer experience through a wide variety of payment methods available in the idealo checkout process. Users can pass the checkout in three simple steps without needing to set up an idealo account. With the new idealo checkout payments customers can now choose between PayPal, Sofort (Klarna), invoice and German Lastschrift as well as credit card. idealo checkout payments is a simple tool for merchants for a significant increase of sales.


Winners of E-commerce Germany Awards 2021

The 2021 E-commerce Germany Awards were announced during the Ceremony that took place on 2021

E-commerce Germany Awards 2022

Networking Party & Awards Ceremony

  • 8th February 2022

    Event date


Feel free to contact us regarding our offer. Regards!
Jacob Przybylski Event Manager
+49 302 555 98 79
  • 8th February 2022

    Event date

  • E-commerce Capitals Sp. z o.o. Sp.k.


  • POLAND, Poznan, Jana Matejki 52/4

    Legal address

  • VAT ID PL7792439665