JENTIS Synthetic Users

JENTIS is the leading European provider of server-side tracking. Its revolutionary server-side tag manager delivers high-quality first-party data, enabling marketers to gain a clear view of their customer journeys. JENTIS addresses the challenges of lost data due to ad blockers, tracking preventions in browsers, and the lack of user consent, empowering marketers to recover critical data for optimizing campaign performance on ad platforms and achieving a better ROAS.

With its European server infrastructure and privacy-by-design approach, JENTIS gives marketing teams full control over their data collection and ensures GDPR-compliant data transfer to third-party tools and ad platforms. It stands out as the most popular alternative to server-side Google Tag Manager among the 1,000 largest e-commerce shops in the DACH region, offering superior data quality, enhanced privacy compliance, and greater compatibility with advanced MarTech setups.

JENTIS has introduced "Synthetic Users," an AI-based tracking feature that enhances ad campaign performance by recovering data lost due to factors like ad blockers and lack of user consent. By generating synthetic first-party data, it enables marketers to activate up to 100% of website users, optimizing bid strategies and improving return on ad spend (ROAS) by up to 25%. This technology allows for smarter targeting by predicting user behavior and bridging data gaps, thereby connecting with previously unreachable segments and boosting campaign efficiency. Notably, companies like Giesswein and Pixum have reported significant increases in ROAS after implementing Synthetic Users. By combining real, consented data with machine-generated data, JENTIS ensures GDPR-compliant tracking, providing marketing teams with full control over their data collection and transfer to third-party tools and ad platforms.

JENTIS's Synthetic Users technology helped Pixum and Giesswein overcome the challenges of reduced data collection due to user consent restrictions. By using AI to create precise synthetic user data, both companies significantly improved their Google Ads performance. Pixum and Giesswein achieved up to 25% higher ROAS, a 28% increase in conversion rates, and the ability to activate 92% of website conversions. This innovative solution enables GDPR-compliant data collection and optimizes ad campaigns by recovering and utilizing lost conversion data effectively.

Björn Prickartz, Head of Digital Analytics & Optimization, Pixum: "From the very beginning it was important to us to work with a partner who is willing to cooperate with us - with JENTIS we have found exactly that. I am very much looking forward to the future cooperation and results."

Markus Giesswein, CEO, Giesswein Walkwaren AG: "With server-side tracking from JENTIS, we have already achieved a significant increase in data quality and an improvement in our campaign performance compared to traditional tracking."

[https://www.jentis.com/]