eCommerce consultancy and agency for the upper mid-market in the DACH region

At foobar Agency, we guide our clients through complex eCommerce projects to ensure their success. Our unique combination of deep technological expertise and strong business acumen enables us to deliver solutions tailored to individual company goals. We follow MACH principles to ensure that every architecture we implement is modern, scalable, and future-ready.

Our services cover the entire project lifecycle: from developing strategies and selecting the right shop architectures, through implementation, scaling, and ongoing maintenance. Our focus is always on ensuring that systems and architectures align seamlessly with the business objectives of our clients.

Our specialty lies in partnering with upper mid-market companies, the backbone of the DACH economy. These businesses require a partner who understands their unique challenges and ambitions. That is exactly where we excel.

We take a comprehensive, end-to-end approach to projects, offering strategy, design, architecture, implementation, and operations from a single source. Our strengths include:

• Holistic, results-driven consulting, architecture, and implementation for eCommerce platforms • Close collaboration with stakeholders for seamless project alignment • Agile, efficient workflows designed to deliver measurable outcomes • Expertise across strategy, UX/UI design, architecture, development, and analysis

Additionally, we leverage advanced AI capabilities and bring knowledge from over 300 professionals across areas like logistics, MarTech, CRM, and ERP to deliver transformative results for our clients.

Proven success in implementing eCommerce solutions across industries including Home & Living, Fashion, Electronics, Travel, Insurance, and Retail.

Advanced AI capabilities: Beyond standard tools, our in-house AI team develops customized solutions for business-critical use cases, from customer service automation to dynamic pricing.

goodmoves.ai: Our proprietary AI platform accelerates the development and scaling of client solutions.

Strong partnerships with industry-leading technologies such as Algolia, FactFinder, Hygraph, Contentful – with foobar Agency as the first Fastly reseller in DACH.

Möbel Boss, a leading retailer in the discount furniture segment, has achieved significant growth in eCommerce in recent years. To remain competitive and ensure future readiness, they partnered with foobar Agency to modernize their technology stack.

Previously operating on SAP Commerce with a SAP Spartacus storefront, Möbel Boss faced the end of their licensing model. Together with foobar Agency and their sister company, they opted for a full replatforming to Commercetools with a custom-built storefront. This decision not only ensured technological independence but also maximized flexibility for future innovations.

Thanks to agile processes and close coordination, the project was completed in just a few months, going live in time for Black Friday 2024.

Project Highlights:

• Full replatforming from SAP Commerce to Commercetools • Development of a tailored, high-performance storefront • MACH-based architecture for scalability and flexibility • Leveraging synergies with the sister company to optimize costs and processes

Results:

• Performance Boost: Faster load times and improved user experience • Future-Ready: Seamless integration of omnichannel components like in-store kiosks and mobile apps • Efficiency Gains: Shared resources with the sister company reduced long-term costs

Quote from Philipp Hoffschild, responsible for the online shops of the porta group: "With foobar Agency, we had a partner who guided us strategically and technologically. Their precise planning and strong collaboration enabled us to complete the replatforming in record time, positioning us perfectly for future growth."

This project highlights how innovative technology and a partnership-driven approach deliver tangible results. Möbel Boss now operates on a platform that drives current success and paves the way for continued innovation and scalability.

We look forward to further milestones with Möbel Boss!

https://foobar.agency/en