Software Development for eCommerce and Retail

Intersport, being an international sport fashion retailer, struggled with inconsistencies in UI/UX design system across the regions and not always straightforward user experience. Due to the decentralized nature of content management across different sales channels, there were inconsistencies in UI/UX, leading to a fragmented customer experience and delays in direct communication regarding promotions and offers.

In order to help the customer, DataArt introduced under Intersport's guidance a unified design system and helped to roll it out to regional websites.

We migrated Intersport’s eCommerce platform to a more scalable and high-performance technology stack. This migration aimed to improve site performance, enhance the user experience, and provide advanced marketing and personalization capabilities to drive sales growth.

We implemented several key improvements:

• Image optimization: Integrated an image optimization service that reduced load times and improved responsiveness across all devices, leading to a faster and more efficient user experience.
• A/B testing functionality enables Intersport to refine the user experience based on real-time data.
• Personalized search features to cater to individual customer preferences, further enhancing the shopping journey.
• Streamlined content management with live preview functionality, allowing the team to make real-time updates to the site.
• Automation tools like scheduled publishing and editorial workflows to simplify content management.
• Seamless integration with the product catalog to ensure smooth synchronization between content and inventory.

The new platform provides Intersport with a competitive edge by offering a more personalized and responsive shopping experience. Key advantages include:

• A unified user experience across different sales channels, eliminating inconsistencies in the interface and ensuring a seamless shopping journey, no matter the platform.
• Streamlined content management processes, making it easier to update and repurpose content across multiple channels, thereby improving brand consistency.
• A new page builder tool that drastically reduced the time-to-market for launching new pages, enabling the marketing team to deploy campaigns more efficiently.
• By integrating best practices for eCommerce development, we were able to:
• Reduce load times with image optimization, leading to faster page rendering and an improved customer experience.
• Improve site navigation, creating a more intuitive and responsive online shopping environment.
• Achieve a 30% reduction in the time it takes to guide users to key actions, leading to faster conversions and a smoother path to purchase.

The migration to the new technology stack addressed the limitations of Intersport’s legacy platform and introduced impactful innovations, including:

• Unified UI/UX: Created a consistent user experience across different sales channels, aligning all aspects of the site with modern eCommerce design best practices.
• Enhanced content management: Streamlined processes for creating, managing, and repurposing content across multiple sales channels, ensuring flexibility and scalability.
• A/B testing: Enabled continuous optimization of the user experience, refining the shopping journey and improving overall site performance.
• Personalized search features: Tailored the shopping journey to individual preferences, improving product discovery and customer satisfaction.
• Image optimization: Improved image load times and responsiveness across devices, enhancing the overall shopping experience and reducing bounce rates. Ultimately, these changes transformed Intersport’s eCommerce platform into a high-performance, user-centered site, positioning the company for continued growth and success.

https://www.dataart.com/clients/case-studies/ecommerce-website-migration-for-intersport https://www.dataart.com/industries/retail-and-distribution/ecommerce-software-development

"We have thoroughly enjoyed collaborating with Dataart on our e-commerce transformation journey. Their management team showed great commitment to understanding our needs and delivering a product that aligns with our vision. The close collaboration with their architect and developers fostered engaging discussions, resulting in innovative solutions tailored to our requirements. Their expertise in modern technology and structured content approaches has significantly enhanced our website's flexibility."

Patrik Wilhelmsson, Chief Technology Officer, Intersport Sweden

https://www.dataart.com/clients/intersport