Best Migration & Growth

Increasing sales By Selling hardware and softwear for B2B & B2c clients, subscription-based on 1 site.

"Transforming Fotomaster: From Traditional Website to Scalable E-commerce Powerhouse The Challenge: Fotomaster, a global provider of innovative photo-printing hardware and software solutions, operated on a WordPress platform that primarily served as an informational hub for sales representatives. While comprehensive, the site wasn't optimized for direct e-commerce operations or scalable growth. Strategic Transformation: Our approach involved a complete platform migration from WordPress to Shopify, coupled with extensive UX/UI redesign. Key strategic elements included:

Dual-Market Optimization

Developed distinct but cohesive user journeys for both B2B and B2C customers Created tailored pricing models and subscription options for different user segments

Technical Integration

Successfully integrated SAP enterprise data with Shopify's e-commerce infrastructure Implemented a sophisticated subscription model for software solutions Unified hardware sales (event photo mirrors) with cloud-based software services

User Experience Enhancement

Streamlined product presentation and service offerings Developed intuitive navigation paths for different user types Created flexible pricing displays to accommodate various business models

Results: The transformation delivered significant improvements in:

Enhanced user engagement through improved site navigation Increased conversion rates through optimized purchase flows Streamlined operational efficiency through SAP-Shopify integration Expanded market reach through dual B2B/B2C functionality Improved scalability for future growth"

Hybrid Sales Model Innovation:

Pioneered a unified commerce platform that seamlessly merges hardware product sales (photo mirrors) with SaaS subscription services Created an innovative pricing structure that adapts to both one-time purchases and recurring revenue models Developed a first-of-its-kind approach to selling specialized event hardware equipment through an e-commerce platform, traditionally only sold through sales representatives

Technical Architecture Innovation:

Successfully bridged enterprise-level SAP systems with modern e-commerce capabilities, creating a unique hybrid solution Developed custom integrations that maintain complex B2B pricing structures while offering simplified B2C purchase options Implemented innovative inventory management that accounts for both physical products and digital licenses

User Experience Innovation:

Created an industry-first approach to visualizing complex hardware-software bundles in an easily understandable format Developed an innovative configuration system that allows customers to customize their hardware-software combinations Implemented dynamic pricing displays that adjust based on user type (B2B/B2C) and purchase volume

Market Approach Innovation:

Transformed a traditional sales-representative-dependent model into a scalable digital-first approach Created a new standard for how specialized event equipment can be marketed and sold online Pioneered a direct-to-consumer approach in a traditionally B2B-focused market segment

Digital Transformation Innovation:

Successfully modernized a traditional business model while maintaining enterprise-level functionality Created a scalable platform that supports global sales operations without losing the personal touch of direct sales Developed new standards for how specialized event equipment can be marketed and sold online"

"Transforming Fotomaster: From Traditional Website to Scalable E-commerce Powerhouse The Challenge: Fotomaster, a global provider of innovative photo-printing hardware and software solutions, operated on a WordPress platform that primarily served as an informational hub for sales representatives. While comprehensive, the site wasn't optimized for direct e-commerce operations or scalable growth. Strategic Transformation: Our approach involved a complete platform migration from WordPress to Shopify, coupled with extensive UX/UI redesign. Key strategic elements included:

Dual-Market Optimization

Developed distinct but cohesive user journeys for both B2B and B2C customers Created tailored pricing models and subscription options for different user segments

Technical Integration

Successfully integrated SAP enterprise data with Shopify's e-commerce infrastructure Implemented a sophisticated subscription model for software solutions Unified hardware sales (event photo mirrors) with cloud-based software services

User Experience Enhancement

Streamlined product presentation and service offerings Developed intuitive navigation paths for different user types Created flexible pricing displays to accommodate various business models

Results: The transformation delivered significant improvements in:

Enhanced user engagement through improved site navigation Increased conversion rates through optimized purchase flows Streamlined operational efficiency through SAP-Shopify integration Expanded market reach through dual B2B/B2C functionality Improved scalability for future growth"

https://fotomaster1.myshopify.com/