True Insights

Name of the product or service

Image Analytics and Improvement

Votes: 22

Product or service description

True Insights, an AI-powered image analytics and improvement platform for CPG brands, brings product content to the new era.

We address a crucial problem: poorly designed product images result in lost revenue. By analyzing and enhancing visual content based on consumer behavior, we transform ordinary product presentations into compelling, sales-driving assets.

Our solution is a blend of AI-driven analysis and real industry data, implementing the suggested improvements instantly and ensuring a fully automated process. This approach not only captures the attention of online shoppers but also drives effectiveness, making product pages easier to understand.

Distinction from the competition

-Transformative Analysis: We stand out with in-depth analysis, balancing AI precision and human expertise for nuanced image improvement. Some of our analyses are: Mobile Responsiveness tests, Consumer Attention Prediction across brands, Image Readability and Visual Clarity.

  • Captivating Optimization: We uniquely optimize visual content by understanding consumer behavior, leveraging proprietary methodology, and incorporating science-backed research.

  • Immediate Results: Brands enhance images 10x faster than with a designer and experience a conversion boost within the first month.

  • Easy to Use: We ensure a simple process that requires minimal involvement from users with our user-friendly platform; no additional software required.

  • Inclusion in eCommerce: We integrate inclusive design tests to ensure eCommerce accessibility for visually impaired users. This innovation expands audience reach and underscores our commitment to empathy in the digital marketplace.

Product or service innovations
  • Fully Automated Image Improvement: works just with an Amazon link. This feature simplifies the process of enhancing product images, reduces turnaround time, and eliminates reliance on manual input.

  • AI-Enhanced Lifestyle Image Generation: We introduced lifestyle image generation using AI, offering more relatable and story-driven product visualizations while keeping all the good stuff we believe in: data-based improvement and real consumer research (beta feature).

  • Partnership with Cambridge University: we continue to drive innovation, ensuring that we remain a transformative force in eCommerce content analytics and improvement.

These innovations simplify the complexity of eCommerce and inspire brands to take action towards a more effective online presence.

Customer case study

Clipper Tea, an organic tea brand, leveraged True Insights for their Amazon images, focusing on mobile optimization and brand differentiation. Results were transformative: a 3.6x sales increase in four months. Our enchanched images, rooted in key visual improvements and competitive benchmarking, led to these measurable outcomes.

"True Insights improved our visuals in a way that impacted customers and drove conversions. It makes our products more appealing to online shoppers. Its vital insights lead to remarkable outcomes, making it an essential tool for data-driven decisions." - Jon Trevor, Global Ecommerce Manager at Ecotone Bio

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E-commerce Germany Awards 2025

Networking Party & Awards Ceremony

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  • 19th February 2025

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