International Performance Marketing services focussing expansion, efficiency & data-centricity

Our client Sanitino is a provider of sanitary supplies in Czech Republic. In its domestic market Czech Republic Sanitino reached market limitations within the marketing campaigns with now more room for growth. Due to this we recommended and drove the expansion from 1 to 8 European markets. As Proficio we consulted Sanitino from the start with extensive analysis about expansion strategy, country insights and country rollouts. Together with Sanitino we launched 1-2 markets per year and are now with Sanction in Czech Republic, Italy, Germany, Austria, Netherlands, Belgium, Spain, Romania. To monitor and alas growth within this expansion strategy we have set up a complete customised BI reporting platform to cut inefficiency via loss-making products, optimisation of logistic processes and identification of market changes. To achieve the highest profitability possible across all markets Proficio switched campaign optimisation form revenue to margin based As a result we increased revenue more than threefold, increased paid search ROAS +72% and overall marketing revenue efficiency by +20%.

With our data-centric online marketing approach we focus on efficiency and expansion at heart. We optimise client's tracking solution as good as possible in regards to GDPR, but also in regards to drive highest revenue and margins possible. Therefore we implement compliant server side tracking and tag management as a basis and connect as many first party data silos as possible to our BI infrastructure to gain as many insights as possible for our marketing campaigns. Always with the goal to increase margins and revenue and to decrease marketing costs.

Products which had a high profitability, and were sold quite often, but had a low availability were down-prioritised and products with a high availability were focussed in order of the margin level. With this data-centric and first-party data approach and focus on product availability and also profitability we improved marketing efficiency drastically (30% cost reduction in Google Ads only).

Štěpánka Pospíšilová (Head of Marketing): “We did our research together with Proficio to steadily improve our results. The current turnover of the eshop is increasing by tens of percent YoY and we are more than satisfied.“

Link for details: https://proficio.io/sanitinos-entry-european-market

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