Personify XP

Name of the product or service

Personify XP AI Website Personalisation

Votes: 15

Product or service description

Personify XP allows online retailers to offer personalised experiences for their anonymous website visitors through automation and AI without requiring any personal data. Over the last 4 years it has continued to grow and work alongside global brands such as Boohoo, Farfetch, Pentland and Hawes & Curtis.

Personify XP uses single-session data to understand and segment every person who visits a company website, and dynamically updates these segments throughout the customer shopping journey.

Without using cookies, and while keeping individual customers completely anonymous, our software can discover 200+ new customer segments. Dynamic Segments are created based on the way in which customers browse your website (behavioural data). With every click, scroll or hover, a unique score is given to a shopper based on all the ‘active’ segments available. This score changes with every action, and in real time Personify identifies the intent of that shopper.

Distinction from the competition

Personify uses these dynamic segments to help marketing teams avoid static manual segmentation by dynamically and continuously segmenting customers in real time. The result of this is not only to provide marketing teams with data about who is visiting the website, but also to dynamically show customers personalised banners, product recommendations, product bundling, social proofing, dynamic page alignment and many more services. Our solution differs from traditional personalisation platforms because we don’t use any third-party cookies in our segmentation. Traditional personalisation strategies are being delivered based on historical sales data or collaborative filtering. These manual processes are time consuming and ineffective in targeting new customers who have never visited your website or shopped with you before. As we transition to a privacy-first world, 97% of website visitors are anonymous. Personify’s solution, which helps companies accurately understand their customers without the use of cookies will become paramount to every ecommerce business.

We recognize individual marketing campaigns and the subsequent journeys shoppers take from them. Based on the referrer ID or the ads Personify is serving, we can score each user the moment they hit the website and from there start to present different content to reduce bounce rate and increase return on ad spend.

Product or service innovations

Personify is an API, MACH-friendly stack first, which allows us to integrate seamlessly with existing personalisation platforms or other systems (content management, ecommerce, a/b testing).

Customer case study

Hawes & Curtis Hawes & Curtis use Personify XP to consistently reduce customer acquisition costs as they grow across 160 countries worldwide. Since working with Personify they have increased website revenue by 30%.

“Personify XP has provided unique insight into how our shoppers in all local market shops and visibly demonstrates the differences in the ways shoppers buy from us. The data is invaluable to us in making merchandising and buying decisions.”

Antony Comyns - Head of E-Commerce

Pentland Pentland Brands uses Personify XP to deliver hyper-personalised online shopping across 12 brands and 80+ markets globally.

“We are able to drive understanding at the top of the funnel and convert at the bottom using a wide arrange of real-time decisions around which UX experience are delivered based on customer behaviour.”

Andrew Bevan - Head of Digital Product


Lovehoney use Personify XP to provide highly-personalised experiences to their privacy-conscious visitors, while staying anonymous.

“Personify XP has made the customer journey better, easier and more relevant”

Debbie Bond - Chief Customer Officer

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