Name of the product or service

GenAI Persona Generator

Votes: 139

Product or service description

Companies need reliable persona in order to have their campaigns up to date and therefore data should be made usable. Usually, in order to define individual personas, many resources are tied up over a long period of time. The procedure is often lengthy and not always precise. Moreover consumer behaviour changes rapidly nowadays and companies need to keep up with these changes.

We developed an innovative product - the GenAI Persona Generator. It uses generative AI to develop detailed customer personas based on extensive amounts of data (the company's own customer data, but also data from third-party providers can be connected here to enrich your own data set with qualitative information) and behavioural patterns. Compared to traditional methods, it enables in short time precise and dynamic mapping of customer preferences and needs, which can lead to targeted marketing and improved product development.

Based on the data that a company already has from its customers, segmentations can be carried out or existing segments can be expanded. The tool visualizes customer data and provides a targeted insight into the persona. With the help of AI the tool can even provide content to set up a campaign quickly.

This product was developed in collaboration with IBM and yet can be integrated into any technology architecture, large or small.

Distinction from the competition

Compared to existing persona tools, the GenAI Persona Generator is

  • 100% data-driven
  • offers the opportunity to intuitively access information
  • get in direct contact with the persona by chatting with a fictional person.

By this the company can find out even more information about its customers and knows what interests and preferences the target group has in order to address them in a targeted manner. You can even ask on which channel the persona is likely to be contacted best. At the same time, the persona generator uses AI to generate the appropriate content in order to generate a campaign as quickly as possible.

Especially in the e-commerce sector, the tool can be of great use for both pure online players and multichannel players, as these companies usually have a large amount of customer data to define different personas. Our tool stands out from the competition because

  • its setup takes less time
  • the tool can be used flexibly
  • it is less time-consuming to create campaigns.
Product or service innovations

Ai Feed Wizard

  • a product development in collaboration with Google. It enables the optimization of shopping feeds and catalogues and thus potentially increases performance uplifts and conversion rate uplifts.

Demand sensing projects

  • a product development to gain data driven predictions based on third level data such as social data, with various customers such as L'Oréal, Carrefour or Danone. We measured demand in various cases by first creating forecasts and applying algorithms to them, and enriching them with data that was used to determine demand. Dashboards have also been developed so that algorithm performance can be checked in real time and production can be tailored to demand. This meant that the accuracy of the actual demand could be significantly optimised.
Customer case study

There are several use cases for the GenAI Persona Generator:

We have a customer from the banking sector who already uses AI within their CRM to maximise the efficiency of direct marketing targeting. All in all they already have a good setup for their targeting, however, they want to improve the content inside their campaigns.

The GenAI Persona Generator gives added value to that in the way that GenAI delivers the content that is on point to address their customers in a suitable way. So the GenAI Persona Generator is “an added value to enhance [their] marketing activities”.

EGA contest categories

Best Sales & Growth Solution

Recognizing top tools driving sales and business growth, this category celebrates a wide spectrum of solutions. From Mar... (more)

Best Communication & Engagement Solution

In the "Best Communication and Engagement" category, we celebrate the innovative solutions that empower e-commerce busin... (more)

Best Customers Experience Solution

In the 'Best Customers Experience' category, we celebrate solutions that collectively elevate the e-commerce shopping jo... (more)

Best Global Expansion Solution

In the category of "International Expansion and Globalization," we commend solutions that empower e-commerce businesses ... (more)

Best Logistics and Shipments Solution

In the "Logistics and Shipments Solution" category, we honor innovative solutions that revolve around the complex world ... (more)

Best Fulfillment and Optimization Solution

The "Fulfillment and Optimization" category celebrates solutions that empower e-commerce businesses to deliver exception... (more)

Best Platform & ERP

In the "Best Platform & ERP" category, we recognize the industry's leading solutions powering businesses with transforma... (more)

Best Payment Solution

In the realm of Best Payment Solutions, we celebrate cutting-edge offerings that redefine the way businesses process tra... (more)

Best Analytics & BI Solution

In the realm of the Best Analytics/ BI Solutions category, we commend exceptional solutions that empower businesses with... (more)

Best Agency Showcase

In the 'Best Agency Showcase' category, we celebrate agencies that have achieved excellence through their transformative... (more)

Best Omnichannel & Integration Solution

In the "Omnichannel & Integration Solution" category, we celebrate the e-commerce solutions that seamlessly connect the ... (more)

Best Tech Evolution & Innovation

In the 'Evolution & Innovation' category, we celebrate visionary tech solutions that not only redefine the digital comme... (more)

Passionate about e-commerce? Join us on 22.02.2024!

Register now and get your complimentary ticket for E-commerce Berlin Expo! Explore 5 stages of presentations and meet 250+ exhibitors!

You will receive a digital ticket as a ready-to-print .pdf file a few days before the event. Your registration means acceptance of the Terms & Conditions.

E-commerce Germany Awards 2025

Networking Party & Awards Ceremony

  • 19th February 2025

    Event date


Do you have any questions? Feel free to ask!
Aleksandra Dalemba Event Manager
  • 19th February 2025

    Event date