eClerx Digital

Name of the product or service

Market360 - Digital Shelf Analytics Platform

Votes: 215

Product or service description

eClerx Market360 is an AI-powered digital shelf analytics platform built by industry experts for global ecommerce brands. It provides real-time insights into brand’s digital shelf health, enabling them to make data-driven decisions, gain a competitive edge, and drive sales throughout every touchpoint of the customer journey. It is customizable platform with in-depth analytics and personalized optimization insights on top of global data, and support from ecommerce experts.

The Problem: Gaps in brand’s digital shelf presence for their own extensive product range across multiple ecommerce sites in different countries and lack of knowledge on competitor positioning, leading to revenue loss.

The Solution: Using eClerx Market360, brands get access to global data about their own and competitor’s digital shelf position providing real-time insights and actions to improve business performance. Brands are able to optimize their share of digital shelf (search, navigation, media visibility), action on customer ratings and reviews with sentiment analysis, ensure high quality content for their product listing, monitor product assortment availability, fine tune pricing and promotions, and track 3rd party seller performance on online retailer / marketplace.

Enablement of analytics on digital shelf data supports faster decision cycles across the board, with cross-functional teams involving inventory, supply chain, marketing, branding, content, pricing, and merchandising – providing businesses with just the right information to function optimally.

Distinction from the competition
  1. Unmatched scalability: Market360 provides access to global data from various sources (Websites, mobile apps, APIs, connected devices). Seamlessly integrate new digital sources & data fields, ensuring your decision-making is based on latest insights. Data can be accessed quickly with advanced filter options & the ability to export from the platform or via an API.

  2. Simplified complexity: Market360 simplifies the intricate process of digital shelf management. Benefit from pre-set digital shelf KPIs, 6 pre-built dashboards, AI-based SKU matching, & advanced text analytics.

  3. Data-driven decision support: From enhancing SKU visibility to optimizing pricing & promotions, Market360 empowers you with data-backed insights to drive your marketing strategies.

  4. Expert consulting: Our platform goes beyond data by offering personalized consulting from ecommerce experts. Receive AI-powered recommendations & custom storyboards for an enhanced data-to-decision journey. With 20+ years of experience consulting with industry leaders, we work with clients to co-create strategies to reach their business goals. Stay ahead with performance analysis & impact assessment insights that drive tangible ROI.

  5. Customized solution: Our modular design allows for Market360 to be customized to client needs. Custom data frameworks saves time on analysis, allowing clients to switch to proactive eCommerce strategy

Difference with the competition: Our advantage is having full control on the data lifecycle using our proprietary technology - capturing granular data, applying industry best practices for data transformation, AI powered matching, & comprehensive audits for high quality insights. We provide customized reporting to ensure our clients take advantage of the platform from day 1.

Market360 – Industry recognition / Awards • 8+ G2 leader awards in 2023 for Retail Intelligence platform • World quality congress award • Stevie award for innovation • QIMPRO award for quality

Product or service innovations

eClerx recently introduced new features in the tool to improve customer experience. This includes.

  1. Market360 Insights on Demand: With this new module, clients get access to eCommerce optimization engine designed to simplify digital retail complexities. Tailored for individual retailers, it prioritizes key levers like price and content to enhance product sales rank. The solution transforms data into actionable intelligence, enabling informed decisions swiftly and effortlessly.

  2. Market360 Chatbot: Customer can experience the next evolution of user experience with our interactive natural language chatbot powered by eClerx generative AI engine (GenAI360). The feature engages users in dynamic conversations that adapt to context, providing personalized solutions, quick responses and a human-like experience 24/7.

Customer case study

For a Leading global sportswear brand, headquarter in Germany, eClerx successfully increased visibility, product availability & sell-through via retailer/marketplace website. With Market360, our client received insights across their vast product range on 100+ websites globally. Market360 is used by 200+ users who gained the competitive edge necessary in today’s fast-paced market.

Business impact:

  1. Better visibility on missed sale opportunity: Using Market360, client could generate a demand fulfilment report. Availability improved by 12% across key accounts. Quarter on Quarter sales for priority SKUs improved by 7%
  2. Improved content compliance: Identified opportunities for improving content. Content compliance target of 90% avg. score was met for top accounts.
  3. Better visibility on competitor placement: Active monitoring of share of search on campaign keywords resulted in a 10% increase in sales during campaigns. Page 1 share of search improved by 5% (APAC & EU)
  4. Improved visibility on price compliance: Compliance improved by 6% with better monitoring of full price share. Incorrect pricing / extended discounts on selected sites identified.
  5. Better reviews syndication: Ensured 90%+ SKUs have reviews syndicated.

Read more: https://www.eclerxdigital.com/leading-global-sportswear-retailer-market360/

Client testimonial:

“I use Market360 for improving PDP performance. It helps me understand who is driving markdowns. It is a useful tool in understanding how we compare in search against our competitors. The tool is very user friendly” - Digital Partner Commerce Manager, Leading global sportswear brand.

“Market360 is great for automated site audits. I use the tool extensively for prioritization of product page enhancements projects, uncover account errors of merchandising products online & for out-of-stock reporting. It has all the required features. I would surely recommend the tool to my colleagues.” - Digital Strategist, Leading global sportswear brand


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