Name of the product or service

Virtual 3D fashion showroom

Votes: 138

Product or service description

The virtual 3D fashion showroom represents a major leap in e-commerce, specifically revolutionizing the fashion industry. This innovative VR solution addresses a key issue in online shopping: the inability to fully experience products before purchase. Traditional online platforms fail to offer a genuine feel of fashion items, crucial in consumer decision-making. The Innowise VR showroom fills this void by creating an immersive, 3D environment where customers can explore and interact with clothing items as if they were in a physical boutique. It's a unique combination of a virtual fashion gallery and a shopping space, transforming the online fashion shopping experience.

Distinction from the competition

The VR showroom excels by merging cutting-edge technology with an engaging user experience. It features three distinct modules: a dynamic virtual fashion show, a historical fashion gallery, and an interactive 3D clothing store. This approach not only showcases the latest in fashion but also connects users with fashion history, creating deeper brand engagement. The VR showroom leverages sophisticated 3D modeling, making the shopping experience strikingly realistic and far ahead of conventional e-commerce platforms. With interactive try-on features and intelligent accessory recommendations, it offers a level of personalization and convenience that is unparalleled in the market.

Product or service innovations

Over the last year, Innowise has made several significant advancements to its VR showroom. These include:

  1. Enhanced Fabric Simulation: We've improved the simulation of fabric textures and movements, giving a more lifelike representation of clothes.
  2. Enhanced Interactive Experience: New features now allow customers to virtually try on clothes, compare different items, and receive tailored recommendations for accessories, greatly enhancing the shopping experience.
  3. Integrated Payment Solutions: Implementing in-environment payment systems simplifies the buying process, adding a new level of convenience for users.
  4. Expanded 3D Model Collection: The addition of a wide range of new 3D models ensures a greater variety of fashion items, appealing to a wider customer base.
  5. Improved User Interface: The revamped interface is more intuitive and user-friendly, making navigating the VR environment smoother and more enjoyable.
Customer case study

The client faced the challenge of differentiating itself in the highly competitive online retail space. They sought to enhance their online presence to not only showcase their fashionable clothing line but also to provide an immersive, interactive shopping experience that could rival in-store visits. The VR showroom provided an immersive 3D shopping experience, featuring a virtual fashion show for brand storytelling, a historical fashion gallery highlighting design inspirations, and a VR clothing store with detailed 3D models for virtual try-ons and purchases. This solution significantly enhanced customer engagement, leading to increased sales and establishing the customer as a technology-forward brand in the fashion industry. The immersive shopping experience elevated customer satisfaction, marking a successful integration of e-commerce convenience with the richness of a physical store experience.

EGA contest categories

Best Sales & Growth Solution

Recognizing top tools driving sales and business growth, this category celebrates a wide spectrum of solutions. From Mar... (more)

Best Communication & Engagement Solution

In the "Best Communication and Engagement" category, we celebrate the innovative solutions that empower e-commerce busin... (more)

Best Customers Experience Solution

In the 'Best Customers Experience' category, we celebrate solutions that collectively elevate the e-commerce shopping jo... (more)

Best Global Expansion Solution

In the category of "International Expansion and Globalization," we commend solutions that empower e-commerce businesses ... (more)

Best Logistics and Shipments Solution

In the "Logistics and Shipments Solution" category, we honor innovative solutions that revolve around the complex world ... (more)

Best Fulfillment and Optimization Solution

The "Fulfillment and Optimization" category celebrates solutions that empower e-commerce businesses to deliver exception... (more)

Best Platform & ERP

In the "Best Platform & ERP" category, we recognize the industry's leading solutions powering businesses with transforma... (more)

Best Payment Solution

In the realm of Best Payment Solutions, we celebrate cutting-edge offerings that redefine the way businesses process tra... (more)

Best Analytics & BI Solution

In the realm of the Best Analytics/ BI Solutions category, we commend exceptional solutions that empower businesses with... (more)

Best Agency Showcase

In the 'Best Agency Showcase' category, we celebrate agencies that have achieved excellence through their transformative... (more)

Best Omnichannel & Integration Solution

In the "Omnichannel & Integration Solution" category, we celebrate the e-commerce solutions that seamlessly connect the ... (more)

Best Tech Evolution & Innovation

In the 'Evolution & Innovation' category, we celebrate visionary tech solutions that not only redefine the digital comme... (more)

Passionate about e-commerce? Join us on 22.02.2024!

Register now and get your complimentary ticket for E-commerce Berlin Expo! Explore 5 stages of presentations and meet 250+ exhibitors!

You will receive a digital ticket as a ready-to-print .pdf file a few days before the event. Your registration means acceptance of the Terms & Conditions.

E-commerce Germany Awards 2025

Networking Party & Awards Ceremony

  • 19th February 2025

    Event date


Do you have any questions? Feel free to ask!
Aleksandra Dalemba Event Manager
  • 19th February 2025

    Event date