Gräfe und Unzer Verlag GmbH: Plattform Jagdleben

The “Jagdleben” brand is a completely new product on the subject of hunting and nature. The combination of editorial content and hunting academy is intended to appeal equally to hunting license applicants and those interested in hunting in general. The homepage combines marketing, shop and learning management in a unique academy solution. Technically it is based on the DXP Pimcore with an LXP plugin developed by us for the extensive learning management functions. The main goals for the platform “Jagdleben” were the creation of a new, unique product that is not yet available on the hunting market, to prepare hunting students optimally for the exam in cooperation with hunting schools or they can use the online service as individual user, the visual creation and conception of the “Jagdleben” brand powered by BLV, the technical implementation of the platform “Jagdleben.com” with Pimcore and the creation of e-learning content.

For Gräfe und Unzer, this solution offers low administrative effort with a high level of intervention options, which enables the platform to be operated completely independently and efficiently. Those interested can access the academy and purchase the courses via freely available content and demo learning units. The popular YouTube channel of hunting professionals Christian Teppe and Benedikt Schwenen is also integrated into the platform and serves as a marketing channel.

The e-learning courses contain the theoretical material of the hunter examination for all German federal states in a current version that is easy to update for Gräfe und Unzer. The courses can be purchased on the platform as a complete package or, for those interested in hunting, as individual courses. This makes “Jagdleben” the only comprehensive preparation for the written and oral hunting exam.

The technical solution based on the digital experience platform Pimcore includes the three central software components e-commerce, content management and learning management. The entire purchasing process including payment and invoicing is implemented in Pimcore with the integrated e-commerce component. The CMS component from Pimcore is used to easily create marketing and blog content. The learning management including learning paths and learning history is based on our self-developed LXP extension for Pimcore.

The advantage of this fully integrated solution in one system is obvious: the close integration allows the buyer and learner a completely seamless user experience. It moves from initial interest through the purchasing process to working through the e-learning modules in one interface. And this approach also has an advantage for Gräfe und Unzer: All data, from marketing content to learning content to products, customers and orders, is located in one platform and can therefore be managed centrally using Pimcore's high-quality data processing tools. This data integration makes it possible at any time to use data on purchasing and learning behavior, for example for segmentation and targeted marketing to specific target groups.

The challenge in creating the e-learning courses was a comprehensive, easy-to-understand and motivating presentation of content. We clarified technical questions in close teamwork with the hunting experts from Gräfe und Unzer. We created a total of 75 WBTs (Web-Based Trainings), for which we didactically prepared the content and integrated specially created videos from the hunting experts.

While developing the brand, it was particularly important to get a feeling for the identity of the hunters. Our UI/UX team used the closeness with nature within the color scheme and brand story. The consistent adoption of these specifications in the e-learning courses creates a visible connection between the individual components of “Jagdleben”.

Besides our self-developed LXP extension in connection with a Pimcore platform, another innovation for this project is the modular content construction kit for highly flexible layouts. It offers an innovative way for editors to create content pages, especially landing pages, with outstanding flexibility. This construction kit allows content to be arranged and layouted by using different modules (i.e. text, image, video, buttons, teaser, product data), which can be flexibly arranged in spacing and columns and can be adjusted by color and formatting.

The modular system offers a significant advantage in terms of time and resource efficiency. The flexible modular reuse of elements in different combinations significantly reduces the need to develop new modules. This allows editors to make multiple uses of existing modules, resulting in efficient content creation and minimizing the need for ongoing technical support. In July 2023 the platform went live as MVP with the first online courses and was made available to the public in order to gather initial experience and feedback.

The entire package of courses were finished and available by September 2023, which marked the final launch of the “Jagdleben” platform.

The multi-client feature allows multiple hunting schools to use the platform, have access to their own student progress at any time and assign specific courses. This feature provides a centralized management interface for instructors to effectively manage their students and provide them with helpful learning content for learning at their own pace, regardless of location. The platform allows each hunting school to customize their specific requirements, while still ensuring a clear separation of data and activities between schools.

In the next expansion stage the following features are planned: integration of live webinars and a comprehensive search function.

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