Name of the product or service

Collections Merchandising

Votes: 1

Product or service description

With a significant growth in ecommerce, the main challenge of merchandising effectively is constant irrespective of e-commerce platform one has adapted to. A strategic visual presentation and arrangement of products is desired by every ecommerce merchant, to optimize conversion and enhance overall shopping experience. But it is limited in platforms such as Shopify, Magento etc.

Tagalys’s Collection Merchandising helps in achieving desired visual placement of products based complex conditions in various collections to showcase them effectively. Enabling customization based on visitor trends, dynamic product listing, planning and scheduling new/ up-coming collection, conditional product pinning, A/B Testing and more. Also, empowering merchants with analytics and reports of their historical merchandising for quicker decision making on ecommerce strategy.

Distinction from the competition

Key benefits➖

  • Sequencing - Merchants can optimize product positions on their eCommerce platform by using both catalog attributes (e.g., 'Product Type,' 'Color') and Tagalys -collected data (e.g., Product Views, Add to Carts, purchases), applying dynamic sorting conditions of their choice. These are backed by performance based metrics to evaluate effective merchandising strategy and a better shopping experience.
  • Trending Score - An algorithmic scoring system that helps in showcasing products that have a higher probability of visitor engagement based on the past 30 days of visitor engagement data.  Its a combination of independent scoring based on product, tags, date, and boost from past and present data to determine performance of each product.
  • Smart Pinning - Enables merchants to selectively pin products based on conditions, ensuring prioritizing products as long as specific criteria like revenue, product views, discount percentage, or inventory levels are fulfilled.

How we are unique and different from competitors:-

  • Plug & Play with one-click installation - Make merchandising possible with minimalistic setup and easy integration to Shopify store
  • Server-side rendering - Real-time product sync and update when products added to collections.
  • Excellent Customer service - A great product is incomplete without an equally capable customer experience who understand and support customer queries. Out dedicated customer service process ensure quick solutions and better understanding of the product which is prominent across G2 reviews.
Product or service innovations
  • Dynamic Merchandising Replication - Implementing existing merchandising setup to a new/ another store in a single click
  • Size-Base Merchandising - Promote or exclude products from a collection upon specific condition on size availability.
  • Merchandising using product reviews (integration with Yotpo, Okendo & Bazaarvoice)
  • Draft Merchandising - Merchants can have a diverse merchandising approach for a Collection by creating up multiple draft versions without impacting the existing strategy. This allows them to test new methods and prepare future campaigns in advance, with the flexibility to publish them instantly or schedule them for future.

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