Shopify Growth Service

MakeBeCool Shopify Growth Service - we help business owners and eCommerce management teams achieve systemic success in business growth through deep work on store performance. Brand owners and their key teams are empowered to focus on business objectives, brand, product quality and marketing. We free them from the burdensome tasks of store development, management and strengthen them through a focus on growth and a proactive attitude.

Our work is directly aimed at revenue growth. Due to our experience in Shopify and its ecosystem, we remove technological obstacles and find the optimal way to achieve goals, using the best solutions and practices

As part of this service we cover the following areas of responsibility

• maintenance - we take care of high loading speed, selection and integration of marketing and integration solutions, implementation of changes. We ensure the safety and security of the store in an environment of constant experimentation and change.
• AOV. We think through and implement strategies for increasing the average price using upsale/cross-sell tools
• LTV & Retention. We develop loyalty programs. We build trigger email flows for retention and repeat purchases. We are working to increase subscription conversion. We are working to increase the conversion to reviews, which leads to increased loyalty and brand awareness.
• CR. We analyze and test hypotheses throughout the funnel to find points of effort where the greatest potential is hidden

MakeBeCool is a strategic partner for Shopify Development and Growth. We do Shopify Development and Shopify Retainer services, strongly emphasizing fostering growth. From big-picture strategies to deep technological expertise and a clear RoadMap to Growth. We're not just a team, we're co-authors of history with our partners

We have several key advantages that make the Shopify Growth Service unique and different from what competitors offer

• Access to best practices for growth in eCommerce. Thanks to the fact that we develop our own Shopify applications and successfully promote them among Shopify store owners, we have access to a large number of successful eCommerce businesses around the world. We systematically analyze their results, conduct calls/interviews with successful entrepreneurs, and collect this experience in our Growth eCommerce PlayBook
• Systematic and automated Growth process. Our company adheres to the business agility approach and the Growth process is part of this approach. It consists of several key points. 1. Data - in order to influence something, you must measure it. 2. Culture of change and testing - this analysis, the formation of quality hypotheses and obtaining measurable results. 3. Preservation of acquired experience and knowledge - every experiment is an opportunity to learn something and it is important to record and systematize the knowledge gained in order to be able to reproduce this experience

A source of valuable information, a constant process of testing hypotheses and recording lessons learned with each iteration increases our competitive advantage and improves results for our clients

Growth eCommerce PlayBook and Growth roadmap. Every test, every result, every case supported by numbers is recorded and structured in our PlayBook as a separate recipe for a growth strategy. Details of the starting point, list and order of actions and changes that were made, conclusions on what this affected and the results of how the KPIs changed. We describe everything, including the tools and services that were used. This PlayBook allows us to get better and better hypotheses with each work and significantly shorten the path to growth. And also approach growth predictably, calculating what revenue we can expect for what period. Thus, for each of our partners we build an individual growth roadmap based on KPI and a data-driven approach

Revenue growth for ingarden.de by 67% YoY

We enabled the partner to engage in marketing and product improvement, taking responsibility for conversion rates, AOV, and increasing the number of subscriptions. Our team made significant changes to the sales funnel and product selection, as well as the selection of additional products to create bundles. Here are some of these experiments:

• Automatize the amount of refill packs to choose: Depending on the buyer's choice of a subscription or a one-time purchase, a different number of refill packs are offered, pre-installed in the order. This helps motivate customers to choose a subscription, and also increases the average receipt for one-time purchases
• Add funnel step “extras”: In the last phase of order creation, we introduced a special product category to complement the products selected by the customer and are likely to be added to the order. Due to this, our partner has an additional tool to increase the number of subscriptions, as well as the AOV. We tested additional products as subscription bonuses, significantly improving subscription conversion rates.
• To improve the conversion rate of the entire funnel, additional communication and navigation were developed, allowing users to navigate at what step they are now and what is required of them next
• Collection and use of reviews: Chains of emails and communication that motivates to leave reviews. Customer focus on product quality and user satisfaction. All this made it possible to significantly increase the conversion of reviews and use them to increase conversion in the sales funnel by demonstrating social proof

These and other changes resulted in a rise in key indicators:

• Revenue: growth by 67%
• AOV: growth by 25%
• Number of subscribers: growth by 73%

The story continues and we have big plans for 2024

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