SheerID Identity Marketing Platform
SheerID’s Identity Marketing Platform enables brands to acquire customers in high-value consumer communities, like students, teachers, the military, and hundreds of professional groups via gated, personalized offers.
Identity-based campaigns that include specific offers see high conversion rates because they create a strong emotional connection with customers. Consumer communities often share the offers at high rates, which amplifies a campaign and lowers acquisition costs. Digital verification protects a brand’s margins for even greater ROI (return on investment).
SheerID is unique due to its zero-party data approach and its aim at specific communities.
With the help of SheerID, a brand simply creates its gated, personalized offer for a highly targeted community and markets it through all its desired channels. SheerID verifies over 2.5 billion consumers and uses 20,000+ authoritative data sources to verify their identity, and apply discounts directly to a purchase. An authoritative data source is the owner of the information, like the office of the registrar for a university. All this is done in a GDPR and CCPA data compliant, secure way with zero-party data. Zero-party data is data that a customer intentionally and proactively shares with a business. SheerID is committed to treating data responsibly and personal information to verify eligibility won’t be shared with a brand or company without the customer’s consent. Furthermore, information won’t be sold or rented to third parties.
SheerIDs Identity Marketing Platform constantly evolves and there will be more innovation news soon to come.
Back Market, France’s most valuable startup with an evaluation of nearly 6 billion dollars provides high-quality, refurbished electronics and helps reduce e-waste. A mission that resonates with Gen Z. One of the company’s main target groups are college students. To engage them, Back Market launched a comprehensive, omnichannel campaign to college students in Europe and in the U.S.. The company partnered with SheerID to verify eligibility for student specific offers.
Back Market re-launched its student discount with SheerID’s Identity Marketing Platform in 2020. Instead of leaving Back Market’s website to create an account with an affiliate verification provider, students enter basic information into a simple form as a seamless step in the purchase process. SheerID then instantly verifies their eligibility, and Back Market collects zero-party data it can use to nurture their loyalty.
To promote its new student program, Back Market launched a robust marketing campaign that included Blogs, organic and paid search, a dedicated landing page, Banner ads and paid influencers.
Back Market initially focused on back-to-school promotions, and then in 2022, it ran campaigns around graduations and holidays.
In the first year, Back Market verified 300,000 students, and then saw a 4x increase in verifications year over year. And in 2021, the offer generated a 5x increase in student orders during the back-to-school season, year over year. The incredible success of the student program inspired Back Market to expand it to all 15 of its markets.
Back Market can now reach more than 248 million college students in 191 countries. And the company uses the data verified by SheerID to re-engage those students—a strategy that’s already paying off. Back Market’s CLV for students is 30% higher than its global average.
Working with more than 250 B2C brands – such as Amazon, Spotify, BackMarket, and YouTube – SheerID helps them create gated, personalized offers to instantly verify a consumer’s eligibility with authoritative data in the brand’s existing purchase experience.
“SheerID provided instant and secure verification - an experience that would attract students and give us valuable data,” said Justine Brion, Back Market’s CRM manager. “This gave us the confidence to vigorously promote the program in all our channels globally. Justine Brion, CRM Manager BackMarket.
“Using SheerID to digitally verify every shopper helped us acquire new customers, increase loyalty, and ensure the program was profitable.” Matt Gehring, SVP of Growth Rothy’s.
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