Name of the product or service

Allegro SMART!

Votes: 121

Product or service description

Allegro Smart! is the biggest loyalty program on the Allegro marketplace with over 5 million subscribers and a great opportunity for both buyers and sellers.

Buyers who subscribed to Allegro Smart! and made a purchase worth at least 40 PLN (8 EUR) from one seller can enjoy an unlimited number of free deliveries and choose from thousands of parcel lockers, pick-up points, priority mail options or couriers throughout Poland to get their parcels. Smart! also means one free return per order, which makes it a very safe option. Buyers can also access special campaigns and offers dedicated to Smart! users only, as well as priority customer service. All these benefits increase customer loyalty and make Smart! buyers much more willing to shop on Allegro.

But what’s in it for you as a merchant? Smart! offers have a special badge visible on the listing and are shown higher in search results, giving you greater visibility and boosting your chances to sell you products. That’s not all - buyers can filter offers by Smart! and what we’ve noticed is that once they subscribe to the program they hardly ever purchase offers outside of it. As a result, Smart! offers are 2.5 times more often chosen. Allegro Smart! also helps your sales rating - you get 5 stars for delivery costs for every Smart! order your customers rate. Our research shows that Smart! sellers get better overall ratings.

That’s not all - Allegro Smart! means a dedicated Smart Week campaign, one of the biggest sales campaigns on the platform, and regular Smart! deals on the main Allegro page. There’s no better way to attract customers than to be shown there!

As a result, Smart! merchants grow 5 times quicker than those who don’t participate in the program. That is why we find SMART! as Best Sales Generating Tool.

Customers love Allegro Smart! – in an NPS customer satisfaction survey, it reached a score of 92, one of the highest globally. And sellers? Sellers sell much more thanks to Allegro Smart!

Distinction from the competition

The Smart! program has over 5 million subscribers who are much more active buyers than others. They most often filter offers by Smart! and choose those with the Smart! badge. As a result, Smart! offers are 2.5 times more popular than the rest of the offers on the marketplace, so if you are a seller that offers Allegro Smart!, you can access many more customers than your competition!

Allegro's sorting algorithm displays Smart! offer higher than regular offers. Being a part of the Allegro Smart! program will boost your offers’ visibility both on the listing and in search results, attracting many more buyers and generating greater profits.

Allegro Smart! helps your sales rating. You get an automatic 5 stars for delivery costs for every Smart! order your customers rate. Not only that though. Our research shows that Smart! sellers get better ratings and reviews on a regular basis. Higher ratings mean higher overall Sales Quality - something extremely important on Allegro! The higher Sales Quality score, the better the position on the listing and greater visibility. On top of that, sellers with the highest scores can become Super Sellers that are given even more visibility. And Allegro Smart! drastically increases your chance to become one!

You can access Smart! Deals and Smart! Week - flagship Allegro campaigns that boost sales. Smart! Week is one of our biggest sales campaigns. We organize it in Q3 and only Smart! buyers and sellers can participate in it. It’s the biggest shopping festival on Allegro.

Allegro Smart! also works hand in hand with our other innovative program - Allegro Pay. It’s a quick and simple deferred payment method that is absolutely loved by buyers and boosts customer loyalty. These buyers spend much more on shopping than other consumers, so it’s definitely worth getting their attention.

All these benefits make Smart! merchants grow 5 times quicker in terms of GMV than the rest of the sellers on the platform!

Product or service innovations

Until 2021, Smart! was exclusively limited to deliveries within Poland. Now, we’ve made it possible to join the program if you have warehouses in Germany, Czechia, France or the Netherlands. All you need is a contract with DPD, UPS or DHL. Then, you need to meet all the regular Smart! Requirements.

Positive feedback & testimonials
  1. Allegro Smart! in an NPS customer satisfaction survey reached a score of 92, one of the highest globally.
  2. The Smart! program has over 5 million subscribers
  3. Smart! Buyers make purchases 2.5 times more often than normal customers.
  4. Smart! Sellers grow 5 times quicker than those who don’t participate in the program.
  5. Since the launch of Allegro Smart! in 2018, customers taking advantage of the shopping platform have saved over PLN 2,8 billion. The record-holder is a customer who saved PLN over PLN 185,000. The loyalty programme also supports sellers. Those taking part in Allegro Smart! generate an increase in their revenue 5 times faster than those who don’t use the Smart! service.
  6. Allegro Smart! provides free deliveries to over 40,000 pickup points and free home/office delivery by courier (starting from 45PLN for pickup points & 65PLN for courier). Allegro Smart! also guarantees free returns and gives access to limited Smart! offers, shopping festivals and presale of tickets for the most popular concerts, performances and events available through eBilet.

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