Marafiki

Name of the product or service

SEM/Social Media Ads/SEO

Votes: 37

Product or service description

Since "Marafiki" in Swahili means "Friends", we want to be considered as your friends in digital marketing. Our award winning digital marketing agency provides all the tools to grow businesses.

We specialize in PPC and social Ads campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.), communication in Social Media, SEO, content, graphic design, marketing automation, analytics and conversion optimization. We gradually broaden the scope of our services and improve our abilities through taking part in different forms of training, courses and expert conferences.

Our achievements to date have allowed us to gain the trust of an increasing number of clients operating in various sectors. We approach each task individually and carefully analyze the needs of each of our clients.

Since 2010, we have been helping businesses in their online advertising activities. After 10 years in the market of online advertising and e-commerce, we’re still a close-knit team, hungry for more wins with internet algorithms. We base our activities on the analysis of purchase psychology. We approach each task individually because this is the only way to achieve a high level of efficiency. Marafiki designs optimized, broad-reaching campaigns using the advertising systems provided by social media portals. We base our activities on data and we are well-aware of how to use the statistics provided by the two services to our advantage. The Google Certified Partnership confirms our market position and capabilities.

The basis for SEO is a careful selection of keywords that closely reflect customer inquiries. We analyze the profile of each company and the activity of their competitors to suggest the phrases which generate the highest volumes of high-quality traffic.

We help in creating an effective marketing strategy that provides insight into your target market, outlines clear objectives and goals, and defines the strategies needed to achieve those goals.

Distinction from the competition

First of all, we consider each project from a more holistic standpoint. We approach each client individually and we listen carefully to their needs. We work very closely, transparently and proactively with our clients, like partners, like friends. Marafiki offers different models of billing for performance marketing services with the client, so that both parties are satisfied.

Our strategy is to take an all-embracing perspective on the project. We take into account both the analysis of individual UX aspects of the website and in-depth analysis in GA4. For a smoother buying process and attractive visuals, we’ve introduced A/B tests and changes to the website, both in terms of visuals and simplifying the purchasing process. A/B-testing is a guiding compass for making product decisions. Everything we work with the client is geared towards achieving results that are relevant to their business. In campaigns, we take into account the ROAS associated with the customers margin. Targeted campaigns lead to greater engagement and more meaningful outcomes.

The budget is adaptable, so it can be modified. In SEO, we break down the cost of the service transparently into 3 independent costs: on-site optimization, content budget, and external linking budget.

Leveraging our expertise, we are capable of supporting firms as they expand their reach into international markets, facilitating campaigns encompassing a variety of languages if needed.

The CEO of the agency, Krzysztof Wroński, is a Google Ads and Analytics expert, trainer, lecturer and judge at international competitions, such as EuropeanSearchAwards.com and GlobalSearchAwards.net.

Product or service innovations

We use automatic reporting in Looker Studio. The ability to automatically generate reports is a major benefit to the client in Looker Studio. This allows us to aggregate all data more efficiently. Utilizing the data in our campaigns is essential. We use a number of product feed optimization tools. This speeds up product optimization time. We add custom labels to products and assign % of Google Merchant Center revenue to individual products. With this implementation, we are better able to manage ROAS and prioritize creating income for our clients. We use a number of tools to build complex and big number campaigns and ad groups. This speeds up the campaign structure building process and automates ad text, which consist of product names and actual prices. We use a number of scripts to help us in accounts maintenance. Scripts can do the dirty work for us even when we sleep.

Customer case study

ALCUBE: https://drive.google.com/file/d/1KQbQR-MDUCQPTRTDoq5MpvAPuznzPnsA/view?usp=sharing CASADA: https://marafiki.agency/portfolio/how-to-promote-a-luxury-product/ MILWORLD: https://marafiki.agency/portfolio/how-to-take-full-advantage-of-a-google-ads-campaign/

Positive feedback & testimonials

https://drive.google.com/file/d/1BbSrQtvj7ZGgxN_yV8gkniiGP-FJwixR/view?usp=sharing

https://www.youtube.com/watch?v=btsQofUCINA ATMO/PL

https://www.youtube.com/watch?v=aAnHbWv-hAM ZIBI/PL

Website

https://marafiki.agency/


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