Smurfit Kappa

Name of the product or service

Supply Smart Analyzer

Votes: 3

Product or service description

With the Supply Smart Analyzer, entire supply chains can be simulated. It is possible to make optimisations and uncover potential cost savings. To do this, information must first be provided on the primary product, the primary packaging and the secondary packaging (design, weight, dimensions, load-bearing capacity, etc.). This is followed by information on the internal material handling (palletising, logistics and storage) and the processing at the customer. Finally, there is the information on the delivery of the filled secondary packaging as well as handling and logistics in the retail trade. The current scenario can then be copied and adapted as desired. By changing the details, the tool simulates possible savings in the form of pallets, trucks, CO2 and costs. The cost savings of each area can be displayed as a bar chart or table. This allows us to identify where the cost differences have come from and make an informed decision on what changes to make.

Distinction from the competition

A tool of this complexity and strength along the entire supply chain analysis is unique in the packaging industry. Packaging and packaging developments can be designed with the help of the Supply Smart Analyser in such a way that all resources are used and conserved in the best possible way.

The Supply Smart Analyzer already won the German Packaging Award 2022 in the field of digitalization.

Product or service innovations

Smurfit Kappa is very strong in the field of innovation. Here you'll find just some of our innovations:

Our tools, like the Supply Smart Analyzer help significantly to create new products and fit for future packaging processes.

Customer case study

Here you'll find another case story for bike:

another one for bikes:

Bike Fun International,one of the leading bike producers in Europe, was achieving strong growth of about 10% per year. In order to keep growing at speed, they knew they had to reduce inefficiencies.

Using our SupplySmart process we scanned their packaging, warehousing and logistics in order to create our solution.

Our solution significantly reduced the number of different packaging required, from 18 to 7, a decrease of 61%. This helped Bike Fun International double packaging line speed on their premium bike brands -Rock Machine and Superior - and make annual savings of over €70,000.

Positive feedback & testimonials

Please check our success stories. One very famous story is our adidas case story, which demonstrates the power of Smurfit Kappa related to our packaging tools: Video from second 55 shows the power of our tools.


Smurfit Kappa GmbH

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