Neocom

Name of the product or service

Guided Selling Solution

Votes: 73

Product or service description

Making Product Discovery effortless. Neocom empowers every company to understand and delight their customers with AI-driven Guided Selling. Enhance your visitor's user journey: Engage your visitors, guide them through your products, recommend the perfect one for them and connect with them until the purchase.

Distinction from the competition

Neocom creates advisors that translate complex technical data into a human friendly conversation. These conversations are easy for the users to apprehend which result in finding the products that are most suitable for their needs.

Neocom tries to re-create an offline shopping experience in which a consultant helps you, into an online shopping user journey.

Not only the conversations are close to a real-life experience, but also the products that a user finds at the end are presented with a varied range of features vs. price ratio. This helps users to purchase a product with the best features in their budget. Like we said, “a real-life shopping experience”!

Product or service innovations

Engage visitors in their individual journeys Provide tailor-made assistance when the visitors need it and where they need it. Launch automated engagement based on behavioural patterns of each visitor. We make sure you have utmost flexibility and your visitors have an ideal user experience.

Discovery through AI powered conversational guidance Neocom AI creates unique flows that transform complex product data into human friendly conversations. Guide your visitors to an informed decision and recommend products matching their needs - all within one flow.

Connect with visitors to turn them into qualified leads Connect with your anonymous visitors and convert them into qualified leads with a high purchase intent. Have a personalized communication to stand out from competitors. Neocom also offers an auto-email feature to do it for you.

Analyze user behaviour to boost your business performance Collect first & zero party data as well as data on user behavior and buying patterns of your visitors. Analyze what your top audience is, what their key needs are, and what drives their purchase intent.

Customer case study

Casestudy - fahrrad.de: fahrrad.de is a specialist retailer in bikes, clothing, equipment and accessories. With almost 50,000 products and around 700 brands, they have the largest available stock in Europe. In addition to the popular online specialist shop, fahrrad.de has offline stores in multiple locations in Germany.

Neocom's digital sales advisor helps exactly where uncertainty could arise among customers - just like real sales people in retail. Customers answer a series of questions and thus get closer and closer to the desired product.

Instead of having to decide between abstract product features, consumers are asked about their requirements and personal preferences in a vivid way. In this way, fahrrad.de visitors get the necessary information in the right place and find the perfect product.

Results:

Every 4th customer starts a digital conversation with Neocom. This confirms the relevance of product advice in online retail. 80% of customers who see Neocom advice in the shop interact with it. Up to 85% of customers who go through a Neocom consultation reach the product detail page.

In addition to the filter categories, with technical terms and technical specifications, fahrrad.de offers a simple and convenient buying experience through Neocom that persuades shoppers to come back to fahrrad.de again and again.

Positive feedback & testimonials

"For us, it was important to find a tool with which we could make the product search in a complex assortment as simple and goal-oriented as possible for our customers. In addition, it should be possible to access the advisor at any time and make adjustments ourselves. With the Neocom Admin Portal, this is exactly what is possible and, in addition, the handling is super intuitive. Through the portal, we also have direct insight into the needs of our customers and can perform a wide range of analyses. A great overall package"- Johannes Binner | Head of Digitalisation, Schwalbe

"We use the Neocom Guided Selling solution in our online store to support undecided visitors in the product selection process. With the advisor, we can analyze the user behavior of individual visitors in detail and, thanks to Neocom tracking, conduct specific retargeting. The fast, uncomplicated customer support for customization requests deserves special mention. In addition, Neocom supports us by developing individual features." - Oliver Bontenbroich | Head of UX/UI, Sparhandy

Website

www.neocom.ai


Winners of E-commerce Germany Awards 2022

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  • 22nd February 2023

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