Woola

Name of the product or service

Woola packaging

Votes: 12

Product or service description

Did you know that as much as 200 000 tonnes of wool goes unused in Europe every year? Woola takes this wonderful material that would otherwise get thrown away and turns it into a sustainable alternative to plastic bubble wrap.

Ecommerce companies ship fragile products in Wool Envelopes, Bottle Sleeves or wrap them inside Bubble Wool. These packaging solutions can be reused, repurposed, returned or industrially composted.

Distinction from the competition

Woola packaging stands out for two main reasons. First, there aren't many packaging manufacturers that use waste, something that would otherwise be thrown away, to make their products. Secondly, there are no other protective ecommerce packaging solutions that would be made of wool – so Woola packaging is unique and memorable for the end-customers that receive the packages.

Product or service innovations
  • Expanded commercial activities across Europe, entering Germany ecommerce market among others.
  • Switched from using UK wool to sourcing wool directly from farmers, locally in Estonia and established it's own KYW (Know Your Wool) protocol.
  • Started product development to switch to 100% wool products so the products would be at-home compostable – to be completed by Q2 2023 (currently, Woola packaging uses PLA, a bio-based binder that's degradable but not at-home compostable).
Customer case study

Most of Woola's customers are retailers that sell small fragile products via their ecommerce stores: jewellery, cosmetics, skincare products, small electronics etc. Such companies use Wool Envelopes to ship products to their customers.

Positive feedback & testimonials

“Here at iDeal Group, we have completely replaced plastic bubble mailers with Wool Envelopes and they have been received very well by our customers.” – Marilin Ilp, iDeal Group COO

“Wool Envelopes show our customers that we have a love for nature and design. ” – Tanel Veenre, founding artist of Tanel Veenre Jewellery

“Woola’s packaging has been very well received by our customers. We’re happy to see that the packaging itself can surprise customers and bring a smile to their face. ” – Enel Kolk, Marketing Director of Kaubamaja

Website

https://www.woola.io/


Best Sales & Growth Solution

This category highlights the most powerful tools driving sales and helping businesses grow. It celebrates a wide range o... (more)

Best Communication & Engagement Solution

The Best Communication & Engagement Solution category highlights the most innovative tools that empower businesses to ef... (more)

Best Customers Experience Solution

The Best Customer Experience Solution category celebrates the tools and services that enhance every stage of the custome... (more)

Best Global Expansion Solution

The Best Global Expansion Solution category highlights the critical solutions that enable e-commerce businesses to scale... (more)

Best Logistics and Shipments Solution

The Logistics and Shipments Solution category highlights the critical role modern logistics plays in e-commerce success.... (more)

Best Fulfillment and Optimization Solution

The Best Fulfillment and Optimization Solution category showcases the essential tools that empower e-commerce businesses... (more)

Best Platform & ERP

In Best Platform & ERP category, we recognize the industry's leading solutions powering businesses with transformative e... (more)

Best Payment Solution

The Best Payment Solutions category honors groundbreaking tools that transform how businesses manage transactions. From ... (more)

Best Analytics & BI Solution

The Best Analytics/BI Solutions category honors outstanding tools that equip businesses with powerful, actionable insigh... (more)

Best Agency Showcase

This category highlights the essential role agencies play in e-commerce success. Agencies drive key initiatives such as ... (more)

Best Omnichannel & Integration Solution

The Best Omnichannel & Integration Solution category recognizes the tools that seamlessly connect online and offline sho... (more)

Best IT Infrastructure & Cloud Solution

The Best IT Infrastructure & Cloud Solution category highlights essential tools that keep e-commerce businesses secure, ... (more)

Passionate about e-commerce? Join E-commerce Expo on 19-20.02.2025 in Berlin!

Register now and secure your complimentary ticket to the premier event in e-commerce. Explore 5 engaging conference stages, connect with industry leaders, and discover what 280+ exhibitors have to offer. Let’s learn, network, and grow—together!

E-commerce Germany Awards 2026

Networking Party & Awards Ceremony

  • February 2026

    Event date

Support

Do you have any questions? Feel free to ask!
Aleksandra Dalemba Event Manager
awards@ecommerceberlin.com
  • February 2026

    Event date