Name of the product or service

Hyvä Themes


Product or service description

Hyvä is THE new frontend solution for Magento 2. Unlike technologies like PWA, it is built native in Magento, so easy to use for Magento developers. But, instead of the default Luma frontend that comes with Magento and has more than 200 dependencies, Hyvä only has 2 dependencies: Alpine and Tailwind. This makes Hyvä extremely lightweight and thus fast: it will give you an out of the box Lighthouse score of 100, higher than any other frontend currently on the market. This is why Hyvä is growing rapidly: currently more than 1.000 Magento stores are live on Hyvä, while the company only started a year ago.

Distinction from the competition

Today, the default Luma frontend is still the most used frontend in Magento. Hyvä is much faster, easier to use and thus cheaper than Luma. Luma will give you an out of the box Lighthouse score of only 48; Hyvä gives you 100. Development time in Hyvä is usually only 30% - 50% of the development time in Luma. This is why more and more Magento agencies switch to Hyvä as the default frontend. Compared to other competitors, such as PWA Studio or VueStorefront, Hyvä is much easier to use because it is built in native Magento. PWA requires a whole new skill set from Magento developers and thus takes a long time to learn. Because Hyvä is still PHP/Magento, the learning curve for Hyvä is much steeper. Also, although PWA solutions promise modern technology and good performance, Hyvä performs much better than any PWA solution currently on the market. Hyvä is also much cheaper than PWA solutions: a license costs only 1.000 euro and the development time is only a fraction of the development time in PWA.

Product or service innovations
  1. Hyvä Theme: the new frontend theme for Magento 2
  2. Partnership with Mageworx to make their extensions compatible with Hyvä
  3. React checkout
  4. Partnership with ElasticSuite.io
  5. Hyvä Widgets together with our partner BeMeir
  6. Partnership with Aheadworks to make their extensions compatible with Hyvä
  7. Integration with Tweakwise
  8. Partnership with Webkul to make their extensions compatible with Hyvä
  9. Official Hyvä support from Amasty and partnership with Amasty
  10. Beta release Hyvä Checkout
Customer case study

We have several showcases on our website. The latest one, Ivel Valley Bird Food (also mentioned above), had their shop rebuilt by our partner Aware Digital using Hyvä. The results are amazing:

  1. 330% page speed increase
  2. < 1.5 second load times
  3. 68.12% increase in revenue.

Rebuilding a shop in Hyvä is easy, especially for partners who already work with us. It is possible to do a complete rebuild in less than 2 months, significantly less than any alternative on the market.

Positive feedback & testimonials

Please see this blog article about how Hyvä outperforms any other frontend by more than 250% in Core Web Vitals: https://hyva.io/blog/news/hyva-outperforms-magento-frontend-alternatives-by-250-percent.html. We have tons of testimonials from our partners and clients who love working with Hyvä, for instance: Scandiweb: https://www.linkedin.com/feed/update/urn:li:activity:7005819065655037952/ Foundation Commerce: https://foundationcommerce.co.uk/hyva-themes-development-facts-statistics-2022/ Ivel Valley: https://hyva.io/blog/showcases/ivel-valley-wild-bird-food.html The Gamesmen: https://www.linkedin.com/feed/update/urn:li:activity:6991315934925709313/ ZERO-1: https://www.linkedin.com/feed/update/urn:li:activity:6986985552000466944/ Fisheye/Youwe: https://www.fisheye.co.uk/2021/04/16/hyva-themes-a-guide-for-merchants/ Agence Dn'D and Atelier Amaya: https://www.linkedin.com/feed/update/urn:li:activity:6981585458459746305/



Winners of E-commerce Germany Awards 2023

E-commerce Germany Awards 2024

Networking Party & Awards Ceremony

  • 21st February 2024

    Event date


Do you have any questions? Feel free to ask!
Aleksandra Dalemba Event Manager
  • 21st February 2024

    Event date

  • E-commerce Capitals Sp. z o.o. Sp.k.


  • POLAND, 60‐586 Poznań, ul. Botaniczna 26/2


  • VAT ID PL7792439665