Tracify

Name of the product or service

Tracify

Votes: 37

Product or service description

Tracify is a software for e-commerce companies for the tracking and attribution of all marketing activities (multichannel). Using a revolutionary tracking technology, users can be tracked without cookies, modelling or Google Analytics - DSGVO compliant. Tracify offers a variety of detailed dashboards that provide different insights into the performance of the individual channels (Meta, TikTok, Google, Influencer), as well as holistically brings together all these channels and transparently presents the customer journey.

Distinction from the competition

Reliable Data - Thanks to our patent-pending revolutionary new tracking technology, Tracify provides complete funnel metrics such as Purchase, Purchase Conversion- Value, Adds to Cart, Content Views, and Page Views can again be displayed in the Ads Manager. This allows you to make accurate baseline decisions to scale and optimize ad campaigns.

Multi-channel - In a world of complex customer journeys and several marketing channels, we enable you to track the real performance of your individual marketing channels and give you a holistic overview in order to allocate your budget in the most efficient way.

Real-time data - In less than 100ms, we have already processed the transactions in our database. Facebook takes up to three full days for attributions.

Ease of Use - We put the data right where you want to make your decisions - in the Ads Manager (Meta, Google, TikTok). At the campaign, ad set, and ad level, we show you the performance in your known environment. For more performance insights we provide you detailed dashboards to work with.

GDPR Compliant - Through full encryption, we avoid processing any personal data. In addition, the Tracify data processing centers are located exclusively in Germany. This allows us to achieve compliance with current data protection laws.

Product or service innovations

By rolling out our alpha version just a year ago, Tracify's entire solution is an innovation. Last fall, our multichannel marketing dashboard went live. Here our users have an overview of all channel and performance data. On this basis, the performance of all channels can be perfectly optimized.

Positive feedback & testimonials

Over 250 million in marketing budget is allocated based on the data of Tracify by Europe's smartest marketers. Various well-known online stores, such as Paul Valentine, Rosental, Löwenanteil, Every Foods, and many more, trust Tracify with the allocation of their advertising budget. In our case studies, we have already seen efficiency increases in ad spending in 2-digit percentages. Tracify users report an increase in tracked ROI in the 30%-50% range.

Website

https://www.tracify.ai/


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