Your site search receives thousands of keyword variations.
Optimizing at this scale exceeds human ability, and overwhelms site search solutions across the globe.
searchHub uses data-science to rewrite customer search term variations, replacing them with the best performing related query before sending them to your search engine… at any scale.
searchHub has recently made significant improvements to the following functionalities within our site search optimization stack.
smartQuery smartQuery uses machine learning to group together all the different ways a search term can be written. The query with the highest search performance is sent to your search engine. Visitors see products that match their needs better. This leads to more revenue per search. The manual configuration options provide full flexibility for the search manager.
smartSuggest smartSuggest is a data-driven tool that was made to make your shop’s suggested search performance as good as it can be. searchHub’s knowledge base is essential for eliminating misspellings and improving suggestion relevance. Combine with searchCollector for ultimate control over your suggested-search data.
searchInsights searchInsights provides granular, site search analysis. Here, search managers measure the success of every query variation. searchInsights is purpose-built for complex query analysis, and is equipped with ready-made reports and flexible sorting options.
searchDataService searchDataService takes advantage of your search-data-stream to optimize your shop’s potential. Identify words and phrases for decomposition on a per-language basis, and then infuse your product content with data-driven texts and titles. Generate query-based rankings using machine learning.
searchCollector searchCollector is a first of its kind tracking, exclusively focused on anonymized customer search journeys. It provides the basis for the data-driven platform that is searchHub.
Tim - Product Owner, Lidl Digital. (continued from OMR Reviews - https://omr.com/de/reviews/product/searchhub#reviews)
searchHub's intelligent clustering ensures that for of our search queries with the same meaning, regardless of their spelling, the best-performing search term is automatically transmitted to our search engine in a data-driven manner. On the one hand, this improves our customer's experience through more relevant search results. As a result, our search KPIs have improved. On the other hand, manual optimization efforts have been drastically reduced. The Search Insights Dashboard helps us monitor and analyze the search KPIs and discover search trends and further optimization potential.
Tim - Product Owner, Lidl Digital. (As taken from OMR Reviews - https://omr.com/de/reviews/product/searchhub#reviews)
The AI-based search query optimization not only ensures better search results, but also significantly reduces manual optimization efforts. Depending on the search volume, searchHub sometimes finds up to a 3-digit number of spellings per cluster. At this scale, it's virtually impossible to optimize site search manually and, above all, to keep track of it in a data-driven manner, especially if you consider not only the top search terms, but also the long-tail. Despite the high degree of automation, the intuitive user interface offers full transparency and control at all times. The integrated Search Insights Dashboard also offers a very detailed insight into search performance, with many search-specific KPIs that go beyond the scope of common reports and dashboards. Finally, the expertise and support of the searchHub team is irreplaceable, adding real value with suggestions and support for any search topics (even outside the tool).
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