Name of the product or service

Thrasio Consumer Goods

Votes: 11

Product or service description

Thrasio is the next-generation consumer goods company reimagining how the world’s most-loved products become accessible to everyone. We use a deep understanding of rankings, ratings, and reviews to quickly identify and acquire quality brands selling beloved goods. Then we apply data science, logistical expertise, marketing smarts, and more to expand product lines and reach customers around the globe. Thrasio has acquired more than 200 brands selling tens of thousands of quality products and is a top three seller on Amazon. We provide people everywhere with the products they need to make the most of every moment.

Distinction from the competition

We created the Amazon aggregator category. Thrasio was the first in the industry to acquire "Fulfillment by Amazon" (FBA) businesses and then grow them. In just over three years, we've completed more than 150 acquisitions spanning more than 200 brands, and we've helped those brands improve their products, expand product lines and reach more customers.

None of our competitors can match our scale, track record or expertise. Thrasio has built the largest team, secured more than $3.4 billion in funding, and we've grown a number of our brands anywhere from 2x to 10x.

Product or service innovations

We have continued to grow our product portfolio, both through new product development in house and via acquisition. In 2021, we've averaged more than 1.5 acquisitions per week. We've also expanded our channels, continuing to sell on Amazon while also offering products via wholesale, D2C and via other marketplaces.


Winners of E-commerce Germany Awards 2022

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