Remerge is a retargeting demand-side-platform (DSP) that helps app businesses increase revenue from existing users by keeping them engaged with relevant and personalized mobile ads.

Remerge is a Berlin-based mobile advertising company. Since 2014, we have contributed to the growth of hundreds of apps across multiple global industries, including e-commerce but also gaming, food delivery, and travel. Our international team of experts collaborates with clients such as AliExpress, PhotoSì, and Checkout51 to deliver high-performing retargeting campaigns that engage and retain customers with personalized advertisements. In 2021, we expanded our services to run user acquisition campaigns that support our clients in the post-IDFA world.

We aim to drive the best performance for our customers and for the last 8 years we have done this by remaining fully committed to our company’s core beliefs: science, transparency, and human ingenuity. We deliver open and honest facts based on scientifically proven and data-driven research. And, we listen and work alongside clients to achieve sustained mobile app growth with re-engagement and retention campaigns.

In 2021, our retargeting revenues grew month-over-month following the launch of Apple’s App Tracking Transparency framework (May, June, July, August). We also achieved record-breaking increases for several performance metrics, including ad clicks, re-engagements, and conversions. These numbers are the result of the significant investment we made in our product and people.

Our programmatic platform stands out from the competition in three main ways.

The first is that we now possess the highest scale in the market. Our proprietary technical setup allows us to access 50% more programmatic inventory than the next best demand-side platform (DSP). We process over 3.3 million queries per second and reach up to 2.5 billion mobile users globally, meaning we find the right users for our clients, faster. Earlier this year, we were ranked the number one non-self-attributing retargeting DSP in Appsflyer’s 2021 Performance Index.

The second is that we made significant enhancements to our buying optimization algorithms. This boosted efficiency by driving costs down and conversions up. We compensated for the recent drop in iOS bid requests with IDFA by building a smarter product.

The third is our people. Today, we are a 150 strong team, committed to developing advanced methodologies and refining the science of app marketing.

For the last 5 years, Remerge has been a pioneer of incrementality measurement. We believe in delivering insights through scientific methodologies and have always strived to help marketers answer one of their most commonly asked questions: how much of my total revenue is a result of my advertising spend?

The arrival of the App Tracking Transparency framework and iOS 14.5 has forced app marketers to explore new ways of measuring the performance of their campaigns on Apple devices. The loss of IDFA for users who opt-out of in-app tracking means advertisers must now rely on SKAdNetwork to monitor installs for anonymous users. This attribution method only provides aggregated data and as a result, many players are attempting to optimize their activities with far less information than what was previously available.

We developed a causal impact analysis framework that compares the differences in user behavior between two groups that are either exposed or unexposed to ads. This approach was designed to work independently of user IDs and was one of the first products of its kind to hit the market. Rooted in econometrics, Incremental Impact observes both the install and re-engagement uplift of campaigns, thus providing valuable insights that accompany SKAdNetwork metrics.

Today, we continue to invest in this product. We provide a solution that effectively measures the performance of ads in the post-IDFA world. We give clients the knowledge to optimize their campaign set-ups in a no-ID environment, from the type of creatives and formats that work best, to the optimal times of the day and days of the week.

In 2021, we launched a video series to share our learnings with the industry. Remerge Real Talk features clients discussing incrementality and looks at how advertisers can use this methodology to succeed in a future with no-ID traffic. Watch the series here: https://www.youtube.com/watch?v=5a4Qyk1sTQA

We ran incrementality tests on no-ID for PhotoSì - Europe’s leading photo printing app - to optimize their mobile campaigns during peak and low seasons. We conducted multiple experiments over a 4-week period, which included testing campaigns on ID traffic and replicating these for no-ID traffic, along with testing different supply partners, creatives, and times of day. What the client said: “The test gave me a great spotlight on the actual incrementality of the marketing activities we do in low and peak seasons. I saw the difference that I didn’t see with the mobile measurement partner.”

Watch the full story: https://www.remerge.io/methods/e-commerce-photosi-case-study

AliExpress Russia, a leading e-commerce player, partnered with us to develop and implement a series of retargeting campaigns for 11.11, the most popular online shopping day in the world. The company was offering discounts between 70% to 80% and required a strategy for encouraging existing customers to visit their app and make a purchase. To increase the gross merchandise volume (GMV) during 11.11, we collaborated with AliExpress Russia to create a user segmentation list based on the product categories shoppers were interested in and items that were added to their cart or wishlist. Our analysts evaluated the data and then used the highest performing creatives built during the test phase to target audiences with specific products. This proved to be an incredible success, with the campaigns showing much higher Click-Through Rates (CTR) and achieving a 100% increase in Return on Advertising Spend (ROAS) when compared to the campaigns that were running before the promotional period.

Learn more about this case study: https://www.remerge.io/methods/aliexpress-russia-case-study

Client testimonials include:

“Remerge is willing to put its neck on the line to ensure an advertising partner’s dollars are spent effectively” - Checkout 51 

 "Overall an amazing experience advertising with Remerge. Won’t hesitate to work together again” - Exness 



“Remerge’s sophisticated methodology in measuring and analyzing incrementality has also helped us make decisions on what campaigns and strategies to invest more in when it comes to our retargeting efforts” - Spoon Radio

“Because of the amount of volume that you guys pick up in terms of impressions and everything, you're able to get it at a lower price point than what we're looking at with Facebook and doing it ourselves” - Etermax

“Remerge has been a great innovation partner here as we work through a challenging period for retargeting.” - Headlight

https://www.remerge.io