Name of the product or service

Onsite Personalization Platform


Product or service description

trbo is the leading technology provider for dynamic onsite personalization, optimization and testing. trbo’s AI-driven onsite personalization platform allows users to customize website content, A/B and multivariant test, and serve recommendations down to the individual level using machine learning. trbo’s self-learning algorithm analyzes user behavior based on 50+ visitor characteristics, creating highly personalized, unforgettable website experiences for their customers. Incredibly agile and easy to use, trbo’s toolset allows users to make changes in real time and serve their customers’ needs right away.

Major retailers, publishers, and manufacturers across all industries such as L'Oreal, WeightWatchers, Eddie Bauer, Faber-Castell, Zwilling, Ströer, and many more rely on trbo’s comprehensive services.

For the third year in a row, trbo was announced one of the 50 fastest growing German technology companies by Deloitte in 2021.

trbo’s feature set on personalization, optimization and testing ist completed with two additional tools. The BNDLA, enabling shops to integrate Shop the Look-features such as product bundles and inspirational pages and the cnslta, helping shops offer smart consultant and guided selling functions to their users - thus making the onsite experience outstanding.

Distinction from the competition

Advantages of trbo:

No-hassle implementation - Be up and running with trbo in half a day. You don’t need any tech resources; we’ll take care of everything.

Industry’s best service - trbo’s Customer Success Team of experts is at your service 24/7, including a dedicated Customer Success Manager.

Fast + easy to use - Choose from 80+ available templates that are easy to use and customize.

Comprehensive features - trbo has you covered in all things related to onsite personalization, recommendations, extensive testing, dynamic segmentation, individual user targeting, and data analytics.

Unlimited integrations - trbo offers and unlimited number of connectable data interfaces and platforms.

Cutting-edge technology - Automatically get access to the latest tools as trbo moves fast to develop new capabilities and features.

Product or service innovations

We continuously optimize our platform and its features to best fit the needs of our customers. In the last 12 months we incorporated new features in the fields of A/B- & Multivariant Testing, reporting and campaign setup as well as new templates for easy handling for our customers.

Positive feedback & testimonials

Smart Recommendation Engine: With trbo’s personalized product recommendations, LaShoe was able to increase the conversion rate by 29.8%. With recommendations that additionally included the user's location, mydays increased the conversion rate by 21%.

A/B and multivariant tests are part of the platform: Through trbo’s A/B tests on mobile pages, L'Oréal was able to increase the conversion rate by 30%.

Many more case studies here:

Testimonial: ETERNA was looking for a partner with whom campaigns could be implemented and brought live flexibly, quickly and without tying up excessive resources. With trbo we found exactly this partner and were able to start the first campaigns after a short time. No matter what the objective is, whether it is sales, CRO, UX or personalization: with competent support, sensible suggestions and energetic implementation, we can offer our customers even more service and individualization, and all this in the shortest possible time after conception. This is how Onsite-Marketing works! (Jürgen Anetzberger, Head of Marketing, ETERNA)


Winners of E-commerce Germany Awards 2022

learn more & register for Expo

Do you want a free ticket to visit E-commerce Berlin Expo on 23. February 2023? 5 stages of presentations, over 200 exhibitors.

You will receive a digital ticket as a ready-to-print .pdf file a few days before the event. Your registration means acceptance of the Terms & Conditions.

E-commerce Germany Awards 2023

Networking Party & Awards Ceremony

  • 22nd February 2023

    Event date


Do you have any questions? Feel free to ask!
Aleksandra Dalemba Event Manager
  • 22nd February 2023

    Event date

  • E-commerce Capitals Sp. z o.o. Sp.k.


  • POLAND, 60‐586 Poznań, ul. Botaniczna 26/2


  • VAT ID PL7792439665