trbo

Name of the product or service

Onsite Personalization Platform

Votes: 59

Product or service description

trbo is the leading technology provider for dynamic onsite personalization, optimization and testing. trbo’s AI-driven onsite personalization platform allows users to customize website content, A/B and multivariant test, and serve recommendations down to the individual level using machine learning. trbo’s self-learning algorithm analyzes user behavior based on 50+ visitor characteristics, creating highly personalized, unforgettable website experiences for their customers. Incredibly agile and easy to use, trbo’s toolset allows users to make changes in real time and serve their customers’ needs right away.

Major retailers, publishers, and manufacturers across all industries such as L'Oreal, WeightWatchers, Eddie Bauer, Faber-Castell, Zwilling, Ströer, and many more rely on trbo’s comprehensive services.

For the third year in a row, trbo was announced one of the 50 fastest growing German technology companies by Deloitte in 2021.

trbo’s feature set on personalization, optimization and testing ist completed with two additional tools. The BNDLA, enabling shops to integrate Shop the Look-features such as product bundles and inspirational pages and the cnslta, helping shops offer smart consultant and guided selling functions to their users - thus making the onsite experience outstanding.

Distinction from the competition

Advantages of trbo:

No-hassle implementation - Be up and running with trbo in half a day. You don’t need any tech resources; we’ll take care of everything.

Industry’s best service - trbo’s Customer Success Team of experts is at your service 24/7, including a dedicated Customer Success Manager.

Fast + easy to use - Choose from 80+ available templates that are easy to use and customize.

Comprehensive features - trbo has you covered in all things related to onsite personalization, recommendations, extensive testing, dynamic segmentation, individual user targeting, and data analytics.

Unlimited integrations - trbo offers and unlimited number of connectable data interfaces and platforms.

Cutting-edge technology - Automatically get access to the latest tools as trbo moves fast to develop new capabilities and features.

Product or service innovations

We continuously optimize our platform and its features to best fit the needs of our customers. In the last 12 months we incorporated new features in the fields of A/B- & Multivariant Testing, reporting and campaign setup as well as new templates for easy handling for our customers.

Positive feedback & testimonials

Smart Recommendation Engine: With trbo’s personalized product recommendations, LaShoe was able to increase the conversion rate by 29.8%. With recommendations that additionally included the user's location, mydays increased the conversion rate by 21%.

A/B and multivariant tests are part of the platform: Through trbo’s A/B tests on mobile pages, L'Oréal was able to increase the conversion rate by 30%.

Many more case studies here: https://www.trbo.com/ressourcen/#case-studies

Testimonial: ETERNA was looking for a partner with whom campaigns could be implemented and brought live flexibly, quickly and without tying up excessive resources. With trbo we found exactly this partner and were able to start the first campaigns after a short time. No matter what the objective is, whether it is sales, CRO, UX or personalization: with competent support, sensible suggestions and energetic implementation, we can offer our customers even more service and individualization, and all this in the shortest possible time after conception. This is how Onsite-Marketing works! (Jürgen Anetzberger, Head of Marketing, ETERNA)

Website

https://www.trbo.com


Best Sales & Growth Solution

This category highlights the most powerful tools driving sales and helping businesses grow. It celebrates a wide range o... (more)

Best Communication & Engagement Solution

The Best Communication & Engagement Solution category highlights the most innovative tools that empower businesses to ef... (more)

Best Customers Experience Solution

The Best Customer Experience Solution category celebrates the tools and services that enhance every stage of the custome... (more)

Best Global Expansion Solution

The Best Global Expansion Solution category highlights the critical solutions that enable e-commerce businesses to scale... (more)

Best Logistics and Shipments Solution

The Logistics and Shipments Solution category highlights the critical role modern logistics plays in e-commerce success.... (more)

Best Fulfillment and Optimization Solution

The Best Fulfillment and Optimization Solution category showcases the essential tools that empower e-commerce businesses... (more)

Best Platform & ERP

In Best Platform & ERP category, we recognize the industry's leading solutions powering businesses with transformative e... (more)

Best Payment Solution

The Best Payment Solutions category honors groundbreaking tools that transform how businesses manage transactions. From ... (more)

Best Analytics & BI Solution

The Best Analytics/BI Solutions category honors outstanding tools that equip businesses with powerful, actionable insigh... (more)

Best Agency Showcase

This category highlights the essential role agencies play in e-commerce success. Agencies drive key initiatives such as ... (more)

Best Omnichannel & Integration Solution

The Best Omnichannel & Integration Solution category recognizes the tools that seamlessly connect online and offline sho... (more)

Best IT Infrastructure & Cloud Solution

The Best IT Infrastructure & Cloud Solution category highlights essential tools that keep e-commerce businesses secure, ... (more)

Passionate about e-commerce? Join E-commerce Expo on 19-20.02.2025 in Berlin!

Register now and secure your complimentary ticket to the premier event in e-commerce. Explore 5 engaging conference stages, connect with industry leaders, and discover what 280+ exhibitors have to offer. Let’s learn, network, and grow—together!

E-commerce Germany Awards 2026

Networking Party & Awards Ceremony

  • February 2026

    Event date

Support

Do you have any questions? Feel free to ask!
Aleksandra Dalemba Event Manager
awards@ecommerceberlin.com
  • February 2026

    Event date