Brandwatch Consumer Research

Brandwatch is the world leading company in digital consumer intelligence. We help over 2,000 customers worldwide to make sense of the vast amount of digital information that is created and shared online by consumers. Our clients include the world’s biggest brands and agencies including Nestlé, Henkel, Unilever. They rely on Brandwatch tools to make insightful, data-driven business decisions.

While Brandwatch Consumer Research, our flagship platform, can process all kinds of data side-by-side, we are best known for our capabilities in making sense of the voices of billions of people through analyzing sources like public social media posts, consumer reviews, blog posts, and news articles. With the Brandwatch Data Upload API you can also upload any text-based first party data (i.e. customer service logs, consumer panel results, etc.) to monitor all your consumer interactions in one place.

First, we named as a Leader in the latest Forrester Wave on Social Listening platforms Q4 2020. Our differentiators fall into 4 main categories.

Data: We have the industry’s largest archive of consumer opinions including 1.4+ Trillion of public online posts from today back to 2010, Full firehose for Twitter, Reddit, Tumblr and proprietary data crawlers that allow us to integrate new data sources faster than anybody. Over 105 million unique sites covered and the ability to combine 1st party data.

AI: The Custom Classifiers uses machine learning so you can train the system to categorize the data in any way you want including for abstract concepts, like intent to buy, or corporate values. No other vendor has this capability. Iris our AI Analyst can detect a change in your data and what caused that change really quickly even with large volume of data. Detection of logos, objects, actions, scenes. Our image analysis is trained on billions on images. The more training, the better the accuracy. We use neural networks & deep learning to mimic how the human eye processes visual content. AI Search allows anyone to find the data they are looking for without the need for complex boolean queries

Analytics: With our flexible UI, you can breakdown and filter your data, drill in, filter, and look at specific insights in thousands of ways. That allows you to find new angles in your data and find that surprising insight. The Social Panels feature let you search or segment your audience by interest groups or demographics (i.e. age) so you can understand the behaviour and opinions of your key audiences. Simultaneously analyze and compare multiple huge data sets quickly

Reporting: Signals, our Automated AI-powered alerts, detects automatically any unusual change in your data and alerts key stakeholders. Instantly share data and insights via Excel, PPT, PDF, or via Brandwatch APIs. Send live data to any screen across your organisation with Vizia, our data-visualisation solution.

H1 2021 Release Highlights:

• We launched the digital consumer intelligence maturity model to help organizations understand where they fit and how to develop by filling a survey.
• New data source: We added Vkontakte as a new premium data source
• UI Internationalization: Translating the Brandwatch platform so it is easier to navigate for international users. Japanese and French is available now, German, Spanish & Italian are coming in Q4 2020
• Ready-to-use Social Panels: Generational & interest panels in English, German, French & Spanish
• Moon Plot: New component that captures which topics or segments are being spoken about the most, proportional to others
• Data Uploads: Manual upload of CSV / Excel & Google Sheets / Excel 365 spreadsheets
• Facebook & Instagram: 400 days historical data for all account / page tracking & coverage of IGVT posts
• LinkedIn: Support for LinkedIn Ads
• Admin: Query & User administration UI & Flexible user role permissions
• Analysis API: Collect top-level metrics for any search without needing to save queries or use mentions allowance
• Simplifying chart creation: Options for custom charting have been added to simplify the process of creating bespoke charts. This will help users quickly apply segmentation and break down their data.

In a recent Masterclass we organised with ou client Henkel, their Digital communication Manager explained how they are increasingly focusing on and implementing data driven strategies.

Henkel currently uses Brandwatch for:

• Corporate brand Monitoring
• Campaign management & measurement
• Crisis monitoring
• Competitor analysis

In the webinar Henkel explains how they used Brandwatch in their content research, planning, execution and measurement of a campaign related to their brand value of sustainability.

Customer need: Henkel launched a sustainability campaign and they used Brandwatch to analyse how they can optimize the campaign before the launch, during the launch and after the launch.

What they did: They segmented their data to see what their share of voice is compared to selected competitors and in their key markets (by languages), as well as what the pain points of the audience are and who is influencing the discussion.

What they found: They found that there was a lot of misinformation around plastic waste, recycling and the circular economy, as well as scepticism on these topics.

What they did with the insights: They decided to optimize their campaign by creating “plastic myths content” to uncover some of the myths that were being shared online and they also created “Expert Insights posts”, where they worked together with experts from these fields to create content.

The outcome: By being able to monitor the conversations from the specific audiences and markets, Henkel was able to adapt the content of the campaign for their key regions and to make the campaign more successful.

You can many more client use case including Nestlé or L'Oréal on our website: https://www.brandwatch.com/case-studies/

"Comprehensive, Intuitive and Powerful"

"Incredibly Valuable"

"Powerful tool that leads to great insight"

"It is a great tool to analyze the digital ecosystem; it is constantly innovating and renewing itself"

"Although we are only a small customer who mainly does B2B monitoring in the DACH region, we always feel valued when it comes to service. And this despite the fact that the company and the software are growing continuously. In particular, the AI ​​extensions and the diverse, almost intuitive possibilities of the dashboards convince us again and again."

"Brandwatch has helped define specific content for channels and website and hypertarget my audience"

You can read more here https://www.g2.com/products/brandwatch/reviews or here https://omr.com/de/reviews/product/brandwatch

https://www.brandwatch.com/de/